Digital Marketing Manager (FMCG)

Job Scope

Digital Marketing Strategy

• Develop and execute digital marketing strategies to grow brand awareness, traffic, and product sales.

• Plan and manage marketing campaigns across Facebook, TikTok, and XiaoHongShu (RED).

• Create and manage the digital marketing calendar including product launches and promotions.

Social Media & Content Strategy

• Lead social media strategy and content planning across all digital platforms.

• Produce and manage high-engagement content, viral posts, and high-view campaigns.

• Monitor social media trends and create relevant content to maximize reach and engagement.

Digital Advertising & Performance

• Plan, execute, and optimize Facebook Ads and TikTok Ads campaigns to achieve strong marketing performance.

• Monitor campaign performance and improve ROI, engagement, and conversions.

• Manage and allocate digital advertising budgets effectively. Analytics & Marketing Insights

• Track and analyze campaign performance including views, engagement, CTR, conversion, and sales impact.

• Generate marketing performance reports and provide insights for continuous improvement.

• Use data-driven strategies to enhance marketing effectiveness. Visit us at http://my-tally.com/ I

Influencer & Collaboration

• Manage collaborations with KOLs, influencers, and content creators to expand brand exposure.

• Work closely with internal teams including sales, product, and creative teams.

Team Leadership

• Lead and guide the digital marketing team including content creators and designers.

• Ensure marketing activities align with company branding and business objectives.

Requirement

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or related field.

• Minimum 3-5 years experience in digital marketing, preferably in FMCG, beauty, lifestyle, or consumer product industries.

• Hands-on experience managing Facebook, TikTok, and XiaoHongShu (RED) platforms.

• Proven experience creating high-performing social media content with strong engagement or high views.

• Strong knowledge of Facebook Ads Manager and TikTok Ads Manager.

• Experience working with KOL/ influencer marketing campaigns.

• Strong understanding of consumer trends and digital marketing strategies in FMCG

Only shortlisted candidates will be notified. Kindly follow our LINKEDIN page (TALLY) for the latest job openings.