Director, Marketing and Communications

Purpose of Job

The Director of Marketing and Communication is responsible for providing strategic leadership and overall direction for the organisation's marketing, branding, communications and public engagement functions. The role leads the development and execution of integrated marketing and communication strategies that strengthen brand positioning, ensure message consistency, enhance organisational visibility, build stakeholder trust, and support fundraising, advocacy and programme priorities.

The position plays a critical role in shaping how the organisation is perceived internally and externally. It ensures that communication initiatives are aligned with organisational strategy, responsive to stakeholder needs, and effective in protecting and strengthening the organisation's reputation.

The Director also leads the Marketing and Communication function by overseeing campaign strategy, media engagement, digital presence, content development, brand governance and team performance, while serving as a senior advisor to leadership on communication priorities, opportunities and risks.

Key Outputs

The incumbent is expected to deliver the following outcomes:

1. A clear, forward-looking and effective marketing and communication strategy that is implemented, monitored and reviewed regularly
2. Strong and consistent brand positioning across all internal and external communication platforms
3. High-impact integrated marketing and communication campaigns with measurable results
4. Improved media visibility, public profile and stakeholder engagement
5. Timely production of high-quality internal and external communication materials
6. Effective anticipation and management of reputational risks and communication issues
7. Stronger digital visibility, audience reach and engagement across communication channels
8. A high-performing Marketing and Communication team with clear priorities, accountability and capability development
9. Effective collaboration with internal departments and external stakeholders to support organisational goals

Major Activities

1) Strategic Leadership

• Develop, lead and continuously refine the organisation's overall marketing and communications strategy in alignment with its vision, mission, strategic plan and business objectives
• Translate organisational priorities into clear communication and brand strategies that support advocacy, fundraising, partnerships, programmes and institutional positioning
• Provide strategic advice to senior leadership on public messaging, media positioning, reputation management and stakeholder engagement
• Identify communication opportunities and risks arising from organisational developments, external events, public discourse and sector trends
• Ensure all marketing and communication efforts are cohesive, strategically prioritised and aligned across functions and platforms
• Lead annual and medium-term planning for the Marketing and Communication function, including priorities, budgets, resource allocation and performance targets

2) Brand Management

• Safeguard and strengthen the organisation's brand identity, reputation, values, voice and visual consistency across all channels and materials
• Lead the development, implementation and organisation-wide adoption of brand standards, guidelines and communication protocols
• Ensure that all public-facing and internal communication materials reflect the organisation's identity, positioning and strategic intent
• Review and guide major brand-related outputs, campaigns and materials to maintain consistency, credibility and impact
• Drive initiatives that strengthen brand awareness, audience confidence, trust and relevance among key stakeholder groups

3) Marketing and Campaign Management

• Lead the design, planning and execution of integrated marketing campaigns across digital, print, events, social media, public engagement platforms and other relevant channels
• Ensure campaign objectives, audience segmentation, messaging, timelines, budgets and delivery plans are clearly defined and effectively managed
• Monitor campaign performance and use data, audience insights and market intelligence to optimise reach, engagement, conversion and return on investment
• Identify emerging communication and marketing opportunities that strengthen organisational influence and visibility
• Work closely with relevant internal teams to promote organisational initiatives, programme achievements, campaigns, products, services and impact stories
• Ensure campaigns are delivered with high quality, within timelines and within approved budget

4) Corporate Communications and Media Relations

• Lead the organisation's internal and external communication strategies to ensure timely, accurate, consistent and audience-appropriate messaging
• Build, maintain and strengthen relationships with media representatives, strategic partners, agencies, consultants and other relevant stakeholders
• Oversee the development of press releases, speeches, key messages, statements, reports, talking points, briefings and other corporate communication materials
• Ensure senior leadership is supported with strategic messaging and communication advice for key engagements, public appearances and high-level representation
• Act as a key advisor and lead focal point during crisis communication, reputational challenges and sensitive communication situations
• Ensure media engagement is proactive, strategic and aligned with organisational positioning and risk management requirements

5) Digital and Content Leadership

• Oversee the organisation's digital communication channels, including website, email communication, social media and other online platforms
• Ensure consistent development of high-quality, audience-focused and brand-aligned content across digital and offline channels
• Lead the organisation's content direction, editorial priorities, storytelling approach and audience engagement strategies
• Promote innovation in content delivery, digital visibility and community engagement
• Monitor analytics, communication metrics and digital performance indicators to inform decisions and improve effectiveness
• Ensure digital platforms remain current, credible, accessible and strategically aligned to organisational priorities

6) Stakeholder Engagement

• Work in close partnership with internal departments to ensure integrated, accurate and strategically aligned communication efforts
• Collaborate with external partners, donors, sponsors, agencies, vendors and other stakeholders to support joint communication opportunities and organisational objectives
• Support senior leadership in strengthening strategic relationships through effective communication planning and stakeholder engagement approaches
• Represent the organisation in meetings, forums, events, media opportunities and public-facing engagements as required
• Build trust and alignment across stakeholder groups through professional, timely and thoughtful communication practices

7) People Leadership and Budget Management

• Lead, manage, coach and develop the Marketing and Communication team to ensure strong performance, engagement and capability growth
• Set clear goals, priorities, performance expectations and accountability measures for team members
• Foster a collaborative, creative, solutions-oriented and high-performing culture within the team
• Manage departmental budgets, workplans, procurement processes, agency contracts and service provider relationships in an efficient and responsible manner
• Ensure appropriate resource planning, prioritisation and reporting across the function
• Oversee regular performance tracking, reporting and evaluation of departmental outputs and outcomes

8) Governance, Risk and Organisational Responsibility

• Ensure communication and brand practices comply with organisational policies, ethical standards and relevant legal or regulatory requirements
• Exercise sound judgement in handling sensitive, confidential or reputationally significant information
• Contribute to cross-functional organisational initiatives and support institution-wide priorities where communication leadership is required
• Undertake any other duties as assigned by the supervisor, in line with the scope, responsibility and seniority of the role

Specifications

1. Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Business, Media Studies or a related field.
2. A Master's Degree in a relevant discipline is an added advantage.
3. Minimum 10 - 15 years of relevant experience in marketing, branding, corporate communications, public relations or a related field.
4. At least 5 years in a senior leadership or management role.
5. Proven experience in developing and implementing strategic marketing and communication plans.
6. Demonstrated experience in media engagement, brand management, digital communications and campaign leadership.
7. Experience in advising or working with senior stakeholders, leadership teams and external partners.
8. Experience in managing teams, budgets, vendors, agencies and cross-functional projects.
9. Strong understanding of marketing strategy, brand management, public relations, media engagement and corporate communications.
10. Sound knowledge of digital communication channels, audience engagement approaches and content strategy.
11. Strong strategic thinking and business acumen.
12. Excellent written, verbal and presentation communication skills.
13. Strong people leadership, team management and coaching capability.
14. Strong planning, prioritisation and execution skills.
15. Strong stakeholder engagement, influencing and relationship management skills.
16. Ability to manage multiple priorities effectively in a fast-paced and dynamic environment.
17. Strong decision-making ability, with sound judgement and political awareness.
18. Ability to work across departments and lead through collaboration rather than hierarchy alone.
19. Strong leadership presence, credibility and professional maturity.
20. Creative, proactive and solutions-oriented.
21. High level of integrity, professionalism and sound judgement.
22. Collaborative and able to work effectively across diverse teams and functions.
23. Resilient, adaptable and composed under pressure.
24. Confident in navigating complexity, ambiguity and change.
25. Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect and Collaboration.

Salary Range

RM15,000 - RM20,000

**Applicants whose expectations exceed the posted budget may not be considered. Kindly apply only if the budget is acceptable.