Marketing Director

The Marketing Director is responsible for defining and executing VISEO's marketing strategy to strengthen market influence, support business growth, deepen customer engagement, and position VISEO as a leading transformation partner across Asia Pacific and Japan. The role focuses on increasing VISEO's visibility, reputation, customer intimacy and business impact.

Acting as a strategic partner to leadership, sales teams, Business Units and alliance partners, the Marketing Director ensures marketing directly contributes to growth, strategic account development and market leadership. The Marketing Director operates within a global marketing organization and collaborates closely with regional marketing leaders, Business Units and corporate functions to share best practices, scale successful initiatives and support common business objectives across geographies.

The role works in close partnership with the Global Brand Director, who defines VISEO's brand strategy, positioning, identity and governance framework at a global level. The Marketing Director is responsible for bringing this strategy to life through impactful marketing programs, content, events, customer engagement and thought leadership initiatives.

RESPONSIBILITIES

Strategic Marketing Leadership

• Develop and execute the APJ marketing and brand strategy aligned with regional and global business objectives.
• Define annual marketing plans, budgets, KPIs, and performance metrics.
• Define lead generation objectives and programs aligned with regional business priorities and growth targets.
• Identify market trends, customer insights, and competitive intelligence to inform strategic decision-making.
• Drive regional go-to-market strategies for industry solutions, services, and strategic initiatives.

Market Influence & Thought Leadership

• Develop thought leadership programs that showcase VISEO's expertise, innovation and client success.
• Increase the visibility of executives and subject matter experts through content, events, media engagement and industry speaking opportunities.
• Build compelling narratives that reinforce VISEO's reputation and credibility among clients, prospects and partners.
• Increase awareness, consideration and preference among key decision-makers.

Content, Digital & AI-Powered Marketing

• Drive the adoption of AI-powered marketing practices to improve productivity, personalization and performance.
• Manage local social media activities in line with global Brand guidelines and governance.
• Contribute to the SEO & GEO program led by the Brand team, ensuring local implementation and alignment with global guidelines.
• Continuously improve marketing effectiveness through data-driven decision-making.

Events, Partnerships & Eco-system Engagement

• Design and execute executive events, client programs, roundtables, webinars and community-building initiatives.
• Collaborate with alliance partners to increase market visibility and create business opportunities.
• Strengthen VISEO's presence across key industry events and strategic market moments.

Global Collaboration & Marketing Leadership

• Collaborate closely with marketing leaders across regions to share expertise, best practices and successful initiatives.
• Facilitate content sharing, campaign reuse and collaboration across geographies.
• Build strong relationships across regional and global leadership teams to align business and marketing priorities.

Marketing Performance & Business Impact

• Monitor KPIs measuring awareness, influence, engagement, lead generation, strategic account coverage and business impact.
• Manage budgets and optimize investments based on measurable business outcomes.
• Foster a performance-driven culture based on continuous improvement and measurable results.

PROFILE

• Master's degree in Marketing, Communications, Business, Journalism or a related field.
• 10+ years of experience in marketing leadership, communications, business development or growth-oriented roles.
• Experience in technology consulting, digital services, SaaS or enterprise technology environments.
• Strong understanding of customer intelligence, thought leadership, account-based marketing and executive engagement.
• Proven ability to connect marketing initiatives to business growth and commercial outcomes.
• Strong expertise in communications, content strategy, digital marketing, events and stakeholder engagement.
• Experience with CRM, analytics, marketing technologies and AI-powered marketing platforms.
• Excellent communication, influencing and stakeholder management skills.
• Experience working within international and matrixed organisations