MR. ROBOT specialises in developing intelligent robotics and automation systems that enhance operational performance in retail, logistics, and commercial environments. By combining advanced AI, robotics engineering, and system integration, we deliver practical, scalable solutions that help businesses innovate operational workflows and prepare for tomorrow's automation demands.
Focused on real-world deployment rather than prototypes, Mr. Robot's offerings are designed to integrate seamlessly with existing systems-bringing robotics out of the lab and into productive use.
Driving Southeast Asia's automation revolution with AI robotics for partners, integrators, and industries ready to scale.
The Distribution Channel & Ecosystem Growth Lead will be responsible for building and scaling Mr. Robot's commercial ecosystem across AI-enabled devices, service robotics, and humanoid robotics solutions.
This role will play a critical part in transforming the business into a multi-layer ecosystem orchestrator, integrating hardware distribution, Robotics-as-a-Service (RaaS), enterprise partnerships, and regional market expansion.
Job Responsibilities:
Channel Strategy & Architecture
- Design and implement a multi-tier distribution strategy across principals, distributors, and channel partners.
- Develop a hybrid go-to-market model combining direct enterprise sales and channel-led growth.
- Establish pricing frameworks, margin structures, and channel incentive programs.
- Align channel strategy with broader AI/data acquisition and ecosystem objectives.
Principals & Strategic Partnerships
- Identify, onboard, and manage robotics and AI hardware principals.
- Negotiate distribution rights, exclusivity agreements, and co-development partnerships.
- Secure SDK access and integration capabilities to enable ecosystem expansion.
- Build strategic alliances with telecommunications providers and hyperscalers.
Enterprise & RaaS Acceleration
- Develop and execute RaaS (Robotics-as-a-Service) commercial models.
- Design and package end-to-end enterprise solutions.
- Lead flagship (lighthouse) deployments to establish market credibility.
- Engage and influence C-suite stakeholders and key decision-makers.
Commercial Performance & P&L
- Own and deliver channel revenue, margin, and growth targets.
- Manage and optimize hardware sales vs. recurring revenue mix.
- Monitor sell-through performance, inventory health, and channel efficiency.
- Drive forecasting accuracy and working capital optimization.
Market Expansion
- Lead regional expansion strategies across ASEAN and selected growth markets.
- Explore and establish telco bundling opportunities and 5G-enabled solutions.
- Develop direct-to-consumer (D2C) and marketplace channel strategies.
Required Qualifications & Experience:
- Bachelor's degree in Business, Engineering, Technology, or related disciplines; MBA or Master's degree is an added advantage.
- 8 to 12 years of relevant experience in distribution, channel management, or enterprise sales, preferably within technology, hardware, robotics, or IoT industries.
- Proven track record in building and scaling channel ecosystems and strategic partnerships across multiple markets.
- Demonstrated experience in P&L ownership, including revenue growth, margin management, and commercial strategy execution.
- Strong commercial acumen with experience in complex deal structuring, pricing strategies, and contract negotiations.
- Exposure to RaaS, SaaS, or recurring revenue business models is highly preferred.
- Experience working with regional markets (ASEAN exposure preferred) and managing cross-border operations.
- Strong stakeholder management skills with the ability to engage senior executives and external partners.
- Entrepreneurial mindset with the ability to operate in a fast-paced, high-growth environment.
You'll only be the right candidate if you are aligned to our values and culture:
- Innovation: Challenge the status quo, embrace change, and drive continuous improvement.
- Teamwork: Collaborate effectively and contribute to shared success.
- Excellence: Strive for high standards in both delivery and customer experience.
- Integrity: Act with honesty, transparency, and accountability.
- Thrive in a fast-paced, purpose-driven environment.
- Motivated to make a meaningful impact within a high-performing team
If you believe you match our values and have the experience we're looking for, then apply! We can't wait to hear from you.
