Executive, CRM

Role Overview

As a CRM executive, you'll support the planning, execution, and optimization of CRM and SNS (social) initiatives for the SEA market. You'll report to a CRM team lead and work closely with the marketing and tech support teams to drive traffic and boost conversion.

Key Responsibilities

• Manage CRM channels including app push, EDM, and other lifecycle communication touchpoints.
• Plan, execute, and optimize CRM and social activities tailored to SEA & EN market needs.
• Draft and localize clear, engaging copy for app push, EDM, and social content.
• Segment users by behavior, interest, and lifecycle stage to deliver targeted and personalized CRM messaging.
• Coordinate with the campaign team to push for relevant topics.
• Coordinate with the design team or use basic design tools (e.g., Canva, Adobe) to produce visuals for CRM and social posts.
• Manage and update KKday's social media channels (Instagram, Facebook, TikTok, X, etc.) to build and maintain a strong brand presence.
• Develop and support monthly social media content calendars, including seasonal and campaign-based postings.
• Track and report performance metrics for both CRM and SNS (open rate, CTR, conversions, impressions, engagement, follows, unsubscribes) and share insights for improvements.
  
  

Requirements

• Based in Malaysia.
• Related background in Tourism or E-commerce (>1 year)
• Related background in CRM, Social & Content Marketing or a related field. (1 year)
• Good verbal and non-verbal skills in English (Mandarin is a plus).
• Data-driven, superior attention to detail
• Able to use design tools like canva, adobe is an advantage.
• Proactive, eager to learn, and able to work independently with guidance.
  
  

What You'll Gain

• Company's perks and benefits upon confirmation.
• Hands-on experience in CRM and social media marketing for one of the largest travel-experience platforms in Asia.
• Advantage on working with AI and top automation systems for work efficiency.
• Collaborate and learn from each other with different markets from various countries.
  
  

Benefits Package

• MacBook and extended monitor provided for work
• Free pantry for personnel
• Special tariff for personnel when purchasing KKday products
• Occasional Chill Chill Fridays bonding activities
• Company Insurance package (upon confirmation)