Executive, Livestream Talent

Company Description

Established in 1974, Bonia Corporation Berhad has grown to be one of Asia's leading fashion retailers - designing, producing and distributing luxury leather goods, accessories, and footwear made while championing fine quality and craftsmanship.

With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Brunei, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, Taiwan, Japan, Kuwait and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with franchise partners around the world.

In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Braun Büffel, Sembonia, Carlo Rino, CR2 and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Valentino Rudy.

Website

https://boniacorp.com/

We're looking for a strategic and organized leader to build and scale our social commerce talent ecosystem. In this role, you'll: - Recruit, vet, and manage hosts, creators, and MCNs. - Drive enablement through onboarding, tiering, and our Host Academy. - Track performance metrics, ensure quality, and maintain compliance.

If you're passionate about the creator economy and want to shape BONIA's social commerce future, this is your chance!

Responsibilities:

1. Talent Supply

• Recruit, vet, and contract livestream hosts, content creators, and MCNs (Multi-Channel Networks).
• Maintain and update a Talent CRM to track availability, performance, and engagement.
• Negotiate terms and ensure compliance with BONIA's brand and legal standards.

2. Enablement

• Execute onboarding programs for new creators.
• Develop tiering frameworks to segment talent by performance and potential.
• Manage Host Academy for skill development, including standards and best practices.
• Create standardized brief templates and campaign guidelines for consistent execution.

3. Performance Management

• Track key metrics such as activation rates, show readiness, and content quality.
• Implement QA feedback loops to improve creator performance.
• Monitor and report compliance incidents, ensuring corrective actions are taken promptly.
• Provide regular performance dashboards and insights to leadership.

Requirements:

• 2-4 years in influencer marketing, talent management, or social commerce operations.
• Proven experience in building and scaling creator or affiliate programs.

Skills:

• Strong negotiation and relationship management skills.
• Ability to design structured enablement programs and training content.
• Analytical mindset with proficiency in performance tracking tools.
• Excellent communication skills in English & Bahasa Malaysia. Chinese is a plus.

Personality:

• Organized, proactive, and detail-oriented.
• Passionate about social commerce and creator economy trends.