Executive, Marketing & Communications

Create, implement and oversee marketing communications programmes, be it internal or external, that effectively describe and promote the Schools and its programmes.

Advertising

• Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
• Maximize advertising budget by ensuring that the Schools creative message and media activities are consistent.
• Review the Schools market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitor and maintain media schedules as well as prompt settlement of invoices.
• Manage the A&P spending and budget.
• Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.
  
  

Events

• Plan, organise & coordinate all open days, education fairs, previews and marketing events.
• Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.
  
  

Digital Marketing

• Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
• Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
• Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
• Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
• Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.
  
  

Website And Social Media

• Update website on information and promotions timely and accurately.
• Develop and implement the schools social media strategies by increasing leads/ traffics/fan base with interactive activities.
• Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results.
  
  

Collaterals

• Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
• Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
• Produce marketing enablement tools such as demo videos, presentations and webinars.
• Monitor and track inventory of all marketing collaterals.
  
  

Student Enrollment (Sales)

• Drive and meet the student enrolment targets assigned for each term.
• Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
• Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
• Follow up and assist in student admission and enrolment process.
• Participate in education fairs, student recruitment activities and marketing events as assigned.
• Follow up consistently and effectively on all student leads from point of enquiry to enrolment.
  
  

Others: Budget Management:

• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
• Carry out such other duties as and may be required by the supervisor.
  
  

Have The Skills Required For

• Social Media Marketing.
• Digital Media Marketing.
• Media Management.
• Event Management.
• Copywriting.
• Reporting.
• Basic Visual Design.
• Microsoft Office Skills (Outlook, Word, Excel, PowerPoint.
  
  

Demonstrate

• Positive Attitude, Excellent Problem Solving and Building.
• Rapport.
• Organising/Planning Ability.
• Passion for Events.
• Excellent Verbal Communication.
• Excellent Personal Work Ethic.
  
  

Employee Specifications & Qualifications

• Degree in relevant field.
• Minimum 3-4 years related working experience.
• Strong communication, presentation and interpersonal skills and abilities.
• Performance oriented.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Interpersonal skills.
• Possess own transport.
• Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
• Willing to travel and work on weekends during peak season.
• Possesses strong command of English.