Executive, Marketing

Job Purpose

Collaborative in formulating new product offerings – consumer perspective, product brief, product design and achieving the key performance indicators (KPIs) for Market Planning ad Development and sales target for townships within SDPB

Job Responsibilities

Business (30%)

• To support Head, Sales & Marketing to imitate, develop and implement marketing strategies
• To assist Head, Sales & Marketing to manage and monitor the readiness of the product to be launched
• To assist Head, Sales & Marketing – operations of Business Units in developing and planning of sales campaign and to evaluate the effectiveness of each sales activity

Operations (60%)

• To update the competitor's activities and launches for reference in determining market driven products and pricing
• Compiling documents i.e. costing, land listing, per comp plan, land and land related cost, common sot and product info for pricing paper purposes
• To develop competitive pricing strategies and pricing slides presentation for various products for launch to bet abled in the Property Development Community Meeting
• Compiling all final pricing details for new products to APDL Team for AP submission and product information to A&P and Sales Admin for the preparation of A&P materials and SPA respectively
• Preparation of Product Brief to Product Development Department
• sustainability) and environment

Education/Professional Qualification

Bachelor's Degree of Marketing

Professional Experience

Minimum 3-year relevant working experience in property development