Senior Executive - Marketing: Jeffrey Cheah Performing Arts Centre
Role Overview: The Marketing Executive drives audience development, brand positioning, and promotional campaigns for JCPAC. The role supports JCPAC's mission through creative marketing strategies that grow visibility and ticket sales.
Key Responsibilities:
- Implement marketing plans for shows, events, and institutional branding.
- Support digital and offline marketing channels, including social media, email, partnerships, and press.
- Collaborate with programming and ticketing teams to ensure cohesive messaging.
- Track campaign performance and audience analytics to refine strategies.
- Execute the creation of marketing content, including trailers, posters, brochures, and website updates.
- Cultivate relationships with media outlets, sponsors, and community partners.
Requirements:
- Degree in Marketing, Communications, or related discipline.
- 3+ years experience in arts marketing, media, or events.
- Strong understanding of audience behaviour and digital tools.
- Creative, results-driven, and detail-oriented.
