Executive, Performance Digital Marketing

Job Description

• 1. Tracking & Analytics
• Own end-to-end tracking implementation across platforms (web & landing pages)
• Set up and maintain: Google Tag Manager (GTM), GA4 event tracking & conversions, Meta Pixel & Conversions API (CAPI) with proper deduplication
• Define and document event taxonomies, UTM structures, and conversion logic
• QA and debug tracking issues using tools like Tag Assistant, Events Manager, and browser dev tools
• Ensure tracking is privacy- and consent-compliant
• Build dashboards and reports that translate data into clear business insights
• 2. Campaign Setup & Execution
• Set up and manage performance campaigns across: Meta (Facebook & Instagram), Google Ads (Search,
• Display, YouTube, PMax) , TikTok Ads, X(formerly known as Twitter)
• Implement proper naming conventions, audiences, and campaign structure
• Launch, monitor, and optimise campaigns based on performance data
• Run structured A/B tests on creatives, audiences, and landing pages
• 3. Performance Analysis & Optimisation
• Analyse funnel performance from impression to conversion
• Identify drop-offs, inefficiencies, and scaling opportunities
• Provide actionable recommendations backed by data (not vanity metrics)
• Work closely with content teams to guide performance-driven content iterations
• Support performance reporting for internal stakeholders and leadership

Job Requirements

• 2+ years of hands-on experience in performance or digital marketing
• Strong experience with:
• - GA4, GTM, Meta Pixel & CAPI
• - Deep understanding of attribution, measurement limitations, and signal loss
• - Paid ads setup on Meta, Tiktok, and Google Ads (X optional)
• - Solid analytical skills — confident working with large datasets
• - Good Excel / Google Sheets skills (pivot tables, formulas)