Executive/Senior Executive, Marketing (Mall)

About The Company

A lifestyle retail hub that caters to the surrounding community as a one-stop shopping destination.

About The Job

Marketing Strategy & Planning

• Conduct market research and competitor analysis to identify industry trends, commercial opportunities, and customer preferences.
• Assist in setting clear marketing objectives, allocating budgets, and tracking key performance indicators (KPIs).
• Collaborate with internal departments to align all marketing strategies with overall business goals.
  
  

Brand Management

• Maintain consistent brand messaging across all digital and print communication channels.
• Oversee the end-to-end development of marketing collateral (brochures, banners, presentations, and videos).
• Strengthen market positioning through strategic partnerships, sponsorships, and targeted brand campaigns.
  
  

Digital Marketing

• Manage social media channels (Facebook, Instagram, LinkedIn) with strategic, engagement-focused content.
• Design and manage paid advertising campaigns across Google Ads and Meta Ads to generate sales leads.
• Oversee SEO optimization and user experience (UX) to increase website traffic and improve online conversions.
• Track, analyze and report on key digital metrics to inform continuous strategy refinement.
  
  

Event Planning & Execution

• Plan and manage property launches, exhibitions, roadshows, and promotional events.
• Coordinate with vendors to ensure the seamless execution of event logistics and brand presence.
• Represent the company at events, engaging with prospective clients and partners to build strong brand affinity.
  
  

Market Intelligence & Reporting

• Track and report on the effectiveness of marketing initiatives and campaigns.
• Analyze campaign performance, customer feedback, and sales trends to continuously improve strategies.
• Prepare periodic marketing reports and presentations for management review.
  
  

Skills And Experience Required

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
• 2-3 years of marketing experience, preferably within the shopping mall or real estate development sector.
• Knowledge of real estate market dynamics and customer preferences is an added advantage.
• Proficient in MS Office, marketing software (such as Adobe Creative Suite), Google Analytics and social media tools.
  
  

culture and benefits

Your future employer is financially robust and has experienced rapid growth in recent years, with a solid portfolio of completed, ongoing, and upcoming projects. They foster a positive work environment, supported by a trusting and supportive management team. Employees are generously rewarded for strong performance, with a strong focus on personal growth and development.

how to apply

The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.