Senior Marketing Executive

Job Descriptions:

Digital & Social Media Management

1. Develop and execute integrated digital and social media plans, including monthly content calendars, content production, copywriting, publishing, campaign execution and media buying across relevant platforms.
2. Analyze digital performance data, consumer behaviour, social conversations, market trends and competitor activities to identify insights, growth opportunities and areas for improvement.
3. Translate data and insights into actionable digital and social media strategies, content plans and campaign recommendations to drive brand awareness, engagement, product discovery and business objectives.
4. Manage digital execution for thematic and promotional campaigns, Private Label products, merchandising initiatives, collaborations and product launches, coordinating with Marcom and relevant stakeholders to ensure alignment and timely delivery.
5. Monitor campaign performance and optimize content, media investment and targeting to improve effectiveness and achieve campaign objectives.
6. Leverage AI applications to enhance data analysis, trend identification, content ideation, copywriting, creative development and short-form video production while maintaining brand consistency and accuracy.

ESG & CSR

1. Lead and coordinate ESG & CSR initiatives.
2. Develop relevant and engaging digital content to communicate ESG & CSR activities.
3. Coordinate with internal stakeholders and external partners to ensure timely execution and communication.

Community Management & Social Insights

1. Escalate relevant customer issues to the respective teams for appropriate follow-up.
2. Monitor social conversations, audience sentiment, trends and competitor activities.
3. Provide relevant social and digital insights to support content planning and campaign optimization.

Stakeholder & Agency Coordination

1. Coordinate with internal stakeholders, agencies and vendors to ensure smooth execution of digital and social media activities.
2. Manage timelines, deliverables and follow-ups to ensure projects are completed according to requirements.
3. Maintain content calendars, campaign materials and relevant digital documentation.

Job Requirements:

1. Minimum 2–3 years of relevant experience in digital marketing, social media, content marketing or related fields, with experience in social media campaigns, content development, media buying, performance reporting and applying AI tools to enhance content creation and creative production.
2. Strong understanding of digital and social media platforms, trends and best practices.
3. Strong content planning, copywriting and creative thinking skills.
4. Knowledge of paid social media/media buying, campaign setup, monitoring and optimization.
5. Proficiency in applying AI tools to enhance content ideation, copywriting, creative development and short-form video production.
6. Strong project management and stakeholder coordination skills.
7. Analytical mindset with ability to interpret campaign and social media performance data.
8. Good communication and presentation skills.
9. Able to manage multiple campaigns and priorities within tight timelines.
10. Proactive, resourceful and solution-oriented with strong attention to detail.
11. Able to work independently and collaboratively within a cross-functional team.
12. Hands-on experience with Meta Ads Manager, TikTok Ads, Google Ads and social media analytics/listening tools.
13. Experience within retail, FMCG, F&B or consumer-facing brands.
14. Familiarity with influencer/KOL campaign coordination and digital trends.
15. Knowledge of SEO, website content management and emerging social platforms.