This role is the vital link between our brand strategy and our sales execution. Apart from product availability and visibility, he/she will be responsible for ensuring our products are not just on the list but are the first choice for distributors, wholesalers, and professional kitchen operators.
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
- Analyzes competitors to see how they are winning at the point of sale.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading events and activation programs with partners to improve brand visibility.
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
Job Requirements:
- Education: Bachelor's Degree in Marketing / Business Related
- Experience: 2+ years in Trade Marketing, Sales, or Category Management within the food service or FMCG sector.
- Commercial Acumen: A strong understanding of the Route-to-Market, including how distributors and wholesalers operate.
- Project Management: Proven ability to manage multiple promotions, trade events, promoter and budget trackers simultaneously.
- Analytical Thinking: Ability to turn sales data and market research into actionable trade programs.
- Strong understanding of in-store execution, promotions, and retailer dynamics.
- Strong ownership mindset with excellent project management skills.
- Analytical and structured thinker.
- Confident communicator across functions.
