Founder - B2C

Wavemaker Impact

Co-Founder & CEO – Residential Solar, Malaysia

Full-time · Equity + salary · Seed stage · WMI-backed

We're building a solar company for homeowners in Malaysia. We need a founder-minded operator who can take this venture from zero to traction in months.

This is the first hire in the business. You'll design the playbook, sign the first homeowners, build the referral flywheel, close the financing partnerships that make zero-capex installs possible, and build the team that scales. You won't just be running operations — you'll be creating the market.

What you'll do

• Own the launch: build and execute a go-to-market strategy targeting homeowners across target segments and prove product-market fit fast
• Close the first customers: run the full residential sales cycle; build the referral flywheel that makes existing customers your best salespeople
• Crack the financing: identify and negotiate with consumer lenders or BNPL providers to enable zero-capex installs; design the product terms that make day-one positive cashflow a reality for the homeowner
• Build the installer network: recruit, certify, and manage residential solar installers; own quality, install timeline, and NPS
• Build the team from zero: hire, lead, and coach the first sales, operations, and customer success hires
• Run the numbers: own the P&L, unit economics, and investor reporting; adapt strategy in real time based on what the data says

Who you are

• You have sold something the market did not know it needed — an early-stage product, a new financing model, a category that did not exist — and you have the conversion data to prove it worked
• You do not wait for the market to be ready; you are the reason the market becomes ready
• 8–15 years in consumer sales, consumer finance, or direct-to-consumer operations in Malaysia
• Proven track record building consumer demand from scratch — not riding an existing wave, but creating the conditions for adoption in a market where most people said no before they said yes
• Experience with consumer financing products — hire purchase, BNPL, or mortgage — as a seller, product designer, or commercial owner; you understand why people say no to good financial products and how to remove that barrier
• Has built and managed a frontline field sales team in a market where trust is the product, not just the pitch
• Has started something before, or led a function where you were personally accountable for whether it lived or died
• Based in or immediately relocatable to Malaysia - B2C

Why this matters

Southeast Asia accounts for 25% of global energy demand growth. Malaysia's residential rooftop solar market sits at less than 5% penetration against millions of eligible homes — the constraint is not awareness, it is a financing product that works. Every homeowner we sign avoids fossil fuel dependency and proves the model. The category leader in Malaysia's residential solar has not been built yet. This is your chance to build it with the full backing of Southeast Asia's leading climate-tech venture builder.

About Wavemaker Impact

Wavemaker Impact is Southeast Asia's first climate-tech venture build fund, part of Wavemaker Partners. Since launching in 2021, we've co-founded 20+ sustainability startups with proven entrepreneurs — each designed to be a 100x100 company: capable of abating 100 million metric tonnes of CO₂e and generating USD 100M in annual revenue.

Our US$60 million debut fund is backed by the US International Development Finance Corporation, British International Investment, Triple Jump, JG Summit, and Qarlbo Energy.

Learn more: wavemakerimpact.com