About the company
This employer is a fast-growing provider of flexible workspace solutions, offering modern work environments for companies of all sizes. Well-established across Malaysia's commercial hubs, they are known for delivering community-focused spaces and innovative workplace experiences. As part of their expansion plans, they are seeking a marketing leader to drive brand growth and elevate their market presence.
About the job
This is a strategic role within the commercial team, where you will oversee the full marketing function and drive growth initiatives that strengthen brand visibility, attract new customers, and enhance product-market fit. You will lead a multidisciplinary team and work closely with commercial and operations leaders to execute high-impact strategies across both digital and offline channels.
Job Responsibilities:
- Develop full-funnel marketing strategies that broaden reach, increase lead generation, and drive customer acquisition
- Refine brand messaging, positioning, and go-to-market strategies for new launches or service enhancements
- Conduct market and competitor analysis to identify opportunities, new segments, and evolving customer needs
- Optimise digital channels including SEO, SEM, paid campaigns, email marketing, and social media for maximum ROI
- Use analytics, A/B testing, and marketing automation tools to refine campaigns and improve conversion performance
- Collaborate with sales and operations teams to align marketing plans with commercial objectives and customer experience
- Gather customer insights and feedback to guide product improvements and evaluate new solution ideas
- Lead cross-functional initiatives to improve customer engagement and strengthen loyalty.
- Prepare data-driven reports and dashboards for senior management, ensuring transparency in performance and strategy
- Build partnerships with external communities, business networks, and ecosystem players to support demand generation
- Stay updated with industry trends, digital tools, and new marketing technologies relevant to the workspace sector
Job Requirements:
- Bachelor's degree in Marketing, Business, Communications, or relevant field
- 5+ years of experience in growth marketing, product marketing, or digital-led marketing roles
- Experience in real estate, coworking, SaaS, or fast-paced start-up environments is an advantage
- Demonstrated track record in customer acquisition, conversion optimisation, and data-driven campaign management
- Strong understanding of both online and offline marketing, including branding, A&P planning, forecasting, and campaign management
- Creative, analytical, and adaptable; comfortable exploring new channels and testing innovative growth ideas
- Excellent communication and storytelling skills, with the ability to craft compelling brand narratives
What's on offer:
- A leadership opportunity to shape marketing strategy in a fast-growing industry with strong demand momentum
- Competitive remuneration and benefits (basic salary up to RM 9,000)
- High-impact role with significant influence on business growth, brand expansion, and new market development
