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The Head, Product Marketing & Digital Acquisition (Personal Loan & Credit Card) will be responsiblethe growth of Personal Loan and Credit Card Sales Acquisition from digital channels (HLB websites and Online Banking) throughimplementing campaigns that will attract customers that leads to generating the growth of Personal Loan and Credit Card Profit & Loss.This role reports to the Head of Payments, Partnership & Unsecured Lending.
Job Responsibilities:
Responsible for the end-to-end execution of marketing initiatives of product (i.e. create brand & product awareness, acquire and/or cross sell product to new and existing customers, sales improvement and internal engagement)
Ensure all marketing initiatives are implemented within the set timeframe, performance is tracked and deliver the respective business objectives within prescribed A&P budget.
Foster active interactions for all sales channels and build a strong business relationship by supporting and addressing enquiries
Regularly monitor businesslandscape on product pricing, credit strategy, marketing trends anddistribution strategy.
Work closely with Marketing &Communicationdivision and respective media agency to develop media plans and strategy to grow brand awareness for the product and ultimately drive sales growth through our digital channels (HLB website and Online Banking)
Engage with potential external partners to explore collaborations to drive sales conversions through the digital platform.
Job Requirements:
Malaysiancitizen
Bachelor's degree holderin Business, Finance, Marketing, Accounting, Engineering orcandidates with the necessary work experience are invited to apply
7 years and above experiencein cards marketing, cards acquisition or cards portfolio management unit
What's next
Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account.
Job ID: 59800697
