Drive Affluent Deposits, Credit Card, Mortgage, AutoFinance, Personal loan & SME Loans & Premier Proposition Services
Drive fee based income growth for Wealth Products
Increase customer's product portfolio breadth by increase product holding ratio for all Affluent Customers including Debit Card, Direct FX, FDs etc
Design, develop and implement nationwide Wealth Sales channel sales strategy and business plan to grow the Affluent and Wealth business
Managing the cross border partnership between Malaysia and other countries to ensure RHB Group synergy alignment and potential growth of other RHB Premier presence worldwide
Strategy & Planning
Develop, implement and manage sales strategies to achieve sales volumes and target for Premier Banking customers
Oversee the business planning and budgeting/ target setting process for the Affluent and Wealth business
Plan and strategize sales activities / campaigns to drive portfolio growths
Keep abreast of the incentive competency framework for Premier Banking to ensure that RHB Incentive Framework is competitive
Business Performance & Sales Management
Drive revenue and customers portfolio growth for Affluent and Wealth
Drive Premier customers acquisition and develop measures to up-sell or cross-sell to customers
Drive product and Wealth channel performance to ensure target achievement
Review and track daily/ weekly/ monthly sales performance and provide regular feedback to Wealth Sales Track and RSH A&W on overall Wealth performance
Ensure sales strategies are effectively executed by all Affluent and Wealth Sales Channels such as RMs/ Centre Managers and targets are met
Engage, motivate and coach performance of Centre Managers/ RMs to maximize market opportunities
Coordinate with marketing and product/ segment team on customers acquisition & campaigns / events
Ensure all RMs act on the leads that are pumped to them and to ensure actionable results
Centralized communication & handle Sales Clinic / Sales Workshop
To work closely with Performance Management team to handle PIP
Assist in joint sales calls with RMs to drive big ticket sales and where it is necessary, to be the speaker for Premier Events
Compliance to Bank's Policy procedures and observe sales code of ethics
Business Partnership
To work with internal and external stakeholders ( Joy@Work, SME, Corporate, Commercial, HR, RHB Premier Singapore, Cambodia etc) to further identify business opportunities & strategic tie up to grow the Premier Business
Talent Recruitment & Retention
To work with HR and RSH A&W to ramp up recruitment for Centre Managers/ RMs/ PRDs to meet the desired recruitment objectives
To work with RHB Academy to implement training development plan to build up the sales & technical competency for Centre Managers , RMs and PRDs
To craft out & execute RMs retention strategy, performance management standards, standardize PIP coaching best practices
To identify potential talent to be groomed to become Premier Relationship Directors, Senior Relationship Manager, Graduate RMs and Centre Manager
Coach / Peer Support
As a mentor to provide guidance to all Centre Managers, RMs and ARMs
