Job Description
Job Description
Drive the end-to-end execution and qualitative excellence of influencer campaigns across social platforms, ensuring brand alignment, compliance, and content effectiveness.
This role partners with Brand Teams, Creative Leads, Influencer Operations, and Analytics Teams to manage activations, oversee creative delivery, brief and seed micro-influencers, and track performance to optimize campaign outcomes. The Influencer Marketing Manager ensures that every influencer activation upholds brand voice, creative integrity, and executional consistency across markets.
Brief, seed, and manage micro-influencers for campaign activations, ensuring alignment with brand objectives and creative direction.
Oversee end-to-end influencer content activation, from concept approval to go-live, maintaining quality and compliance.
Review influencer content (visuals, captions, disclosures) to ensure adherence to brand tone and platform standards.
Coordinate with creative, media, and analytics teams to ensure timely content scheduling, amplification, and delivery.
Maintain activation calendars, approval workflows, and campaign documentation to ensure operational rigor and visibility.
Support continuous improvement by identifying best practices and refining influencer activation processes.
Job Qualification
Experience:
7-9 years of experience managing brands and working with influencers.
Functional Skills:
Influencer Campaign Planning & Activation.
Micro-Influencer Briefing, Seeding & Relationship Management.
Content Review and ensuring Creative Excellence.
Technical Skills:
Proficiency in Influencer Marketing Platforms (Tagger, Sprinklr, Dash Hudson, Traackr).
Expertise in Paid Amplification Setup (Meta, YouTube, TikTok).
Familiarity with Social Analytics & Reporting Tools.
Experience with Workflow & Asset Management Platforms.
Education:
Bachelor's degree in Marketing, Business, or relevant studies.
