We are partnering with a leading global FMCG company to identify an experienced Key Account Manager to drive business growth across the modern trade channels. This role will be responsible for managing key customer relationships, developing strategic account plans, and delivering sales, market share, and profitability objectives within a highly competitive retail environment.
Key Responsibilities:
- Manage and grow modern trade accounts, developing strong customer relationships and driving sales, market share, and profitability targets.
- Own the commercial relationship and business performance of designated customers, including annual planning, business reviews, and growth initiatives.
- Lead Joint Business Planning (JBP) discussions and negotiate annual commercial agreements, promotional programs, and trade terms with key customers.
- Develop and execute customer-specific strategies to drive distribution, assortment, visibility, and category growth.
- Collaborate closely with cross-functional teams including Marketing, Trade Marketing, Supply Chain, Finance, and Category Management to deliver customer and business objectives.
- Plan and execute promotional activities, new product launches, and customer activation programs to maximize sales performance.
- Monitor sales performance, market trends, competitor activities, and customer insights to identify growth opportunities and mitigate risks.
- Analyze sales data, market share performance, and key business metrics to develop actionable recommendations and optimize account performance.
- Manage trade investments and promotional budgets to ensure effective resource allocation and strong return on investment.
- Ensure excellent in-store execution and availability across pharmacy and hypermarket outlets through close collaboration with internal and external stakeholders.
Requirements:
- Bachelor's Degree in Business, Marketing, or a related field.
- Minimum 5 years of Key Account Management experience within FMCG, Consumer Health, Personal Care, Healthcare, or related industries.
- Proven experience managing modern trade accounts, with responsibility for sales performance, commercial negotiations, and customer growth.
- Strong track record of achieving sales targets and building successful long-term customer partnerships.
- Experience in Joint Business Planning (JBP), annual negotiations, trade promotion management, and commercial forecasting.
- Strong understanding of modern trade dynamics, category management, and retail operations.
- Data-driven mindset with the ability to analyze sales and market data to identify opportunities and develop strategic action plans.
- Excellent communication, stakeholder management, and negotiation skills.
- Ability to thrive in a fast-paced, matrix organization and manage multiple priorities effectively.
