KOL Specialist

About the Company

About the Role

Source and screen KOL / creator resources across platforms, and help build and maintain our creator partnership database. Support day-to-day communication with KOLs / KOCs — outreach, brief delivery, content follow-up and publishing schedule management. Help run the creator collaboration workflow end to end: sample shipping, script approval, content review, publishing follow-up and basic data collection. Compile and monitor creator performance data (views, engagement rate, conversion rate, GMV) and support basic reporting and post-campaign reviews. Track platform content trends and creator movements, and help build up industry knowledge and content insight. Support the team on marketing activities and festive campaigns — creator recruitment and content coordination.

Responsibilities

• Source and screen KOL / creator resources across platforms, and help build and maintain our creator partnership database
• Support day-to-day communication with KOLs / KOCs — outreach, brief delivery, content follow-up and publishing schedule management
• Help run the creator collaboration workflow end to end: sample shipping, script approval, content review, publishing follow-up and basic data collection
• Compile and monitor creator performance data (views, engagement rate, conversion rate, GMV) and support basic reporting and post-campaign reviews
• Track platform content trends and creator movements, and help build up industry knowledge and content insight
• Support the team on marketing activities and festive campaigns — creator recruitment and content coordination

Qualifications

• Around 6 months of relevant experience or internship experience

Required Skills

• Familiar with the TikTok ecosystem and with a basic understanding of overseas content platforms
• Familiar with Malaysian local culture, with a good sense of content trends
• Genuinely interested in overseas influencer marketing; fast learner, strong execution, good communication skills and a sense of ownership
• Basic data organisation and analysis skills; comfortable using Excel for data wrangling and simple reports

Preferred Skills

• Understanding of TikTok Affiliate fundamentals, or basic familiarity with the TikTok Shop backend, is a plus
• Chinese and Bahasa Malaysia communication skills, plus familiarity with Malaysian local culture, is a plus
• Experience in consumer electronics brand e-commerce operations is a plus