KOL Specialist

Why Join Dachin

• Become part of a Singapore-headquartered regional consumer brand company with a strong track record of growth and market success across Southeast Asia.
• Work with established brands that have achieved category leadership in the region.
• Join the early team driving DACHIN's expansion in Malaysia and play a direct role in shaping the company's local growth.
• Gain hands-on experience managing major campaigns across TikTok Shop, Shopee, and Lazada, including double-date promotions and platform-mega sales events.
• Enjoy strong career growth opportunities within a rapidly expanding regional organization.
• Work from our office in Bangsar, a well-connected business district in Kuala Lumpur with easy access via public bus and LRT.

About the Role:

We are looking for KOL Specialist to join our growing team. This role is responsible for managing affiliate and KOL & Affiliate partnerships from scouting, recruiting, and onboarding creators. You will collaborate closely with the live-streaming team and internal stakeholders to ensure campaigns are executed effectively and tracked accurately.

Requirements:

• Minimum Diploma or bachelor's degree in marketing, Business, Communications, or a related field.
• Minimum 1 year of experience in affiliate marketing, influencer marketing, KOL management, or related role.
• Willing to work from office (WFO) in Bangsar Area, Kuala Lumpur and accommodate flexible working hours during campaign periods.
• Have an intermediate level of English to communicate well since all of the recruitment processes will be conducted in English.
• Fluent in English is a must; & proficiency in Chinese is a must.
• Possess strong negotiation skills for rate cards, commission structures, and campaign terms.
• Stay up to date with creator economy trends, social media algorithm developments, and affiliate marketing practices.
• Demonstrate strong organizational and analytical skills to manage campaigns, trackers, and performance reporting using Microsoft Excel.

Key Responsibilities:

• Source and engage relevant affiliates and KOLs based on brand and audience fit, content quality, and campaign objectives.
• Conduct outreach and provide clear deliverable briefs to affiliates and KOLs for campaign execution.
• Strategize and execute affiliate campaigns plan in line with business targets and promotional periods.
• Negotiate rate cards, commissions, deliverables, and campaign terms with affiliates and KOLs.
• Monitor and analyze affiliate performance metrics, including but not limited to code usage, click-throughs, conversion rates, GMV attribution, and commission structures.
• Optimize campaign ROI by identifying high-performing partners and improving campaign allocation.
• Coordinate with the livestreaming team to arrange joint live sessions with selected KOLs.
• Proactive, organized, and able to manage multiple affiliate campaigns simultaneously under tight timelines.
• Prepare regular performance reports and strategize corrective plan for underperforming affiliates or KOLs