Manager, Brand Communications

The Manager, Brand Communications will lead the development and execution of integrated brand communications across key channels and markets, with Social Media, KOL management and in-market activation as core areas of responsibility.

The role will manage a team of 2 direct reports and work closely with internal stakeholders, agencies and external partners to build brand awareness, engagement and relevance, while supporting key business objectives.

The role requires a balance of strategic thinking, strong copywriting and content skills, analytics, stakeholder management and people leadership.

Job Description

Brand Marketing, Communications & Copywriting

• Develop and execute integrated brand communications plans aligned to business and marketing objectives.

• Translate brand strategy into clear, compelling messaging and communications across consumer touchpoints.

• Serve as a key copywriter and brand storyteller, developing campaign messaging, headlines, social copy, marketing content and other consumer-facing communications.

• Ensure communications are engaging, accurate, consistent and aligned with brand tone of voice.

• Work closely with internal stakeholders, external agencies and/or partners to develop impactful campaigns.

Social Media & KOL

• Lead social media strategy, content planning and channel management across relevant platforms.

• Develop content strategies and pillars that build engagement and grow the brand's social community.

• Oversee development of relevant, engaging and on-brand social content.

• Develop and execute KOL/influencer strategies aligned to brand and business objectives.

• Identify, manage and build relationships with relevant KOLs and creators.

• Oversee KOL briefs, content, deliverables, budgets and campaign performance.

• Analyse social and KOL performance, including follower growth, reach, engagement, content performance and audience insights, and translate data into actionable recommendations.

• Establish benchmarks and continuously optimise content, platforms and KOL strategies based on performance.

In-Market Activations, Events & Partnerships

• Work closely with internal stakeholders to identify and execute relevant market collaborations and communications opportunities.

• Support market-specific initiatives while ensuring alignment with overall brand strategy and guidelines.

• Manage Australia (AU) as one of the key markets, working with local stakeholders to develop relevant marketing and communications initiatives.

• Lead and manage events to achieve business objectives.

• Develop and manage strategic partnerships that support brand and business objectives.

• Analyse performance of market activations and partnerships, including reach, engagement, traffic, leads/conversions or other relevant business metrics, and assess ROI where applicable.

Public Relations & Corporate Communications

• Work with internal stakeholders and relevant partners on selected Public Relations opportunities, launches and updates.

• Support corporate communications requirements, including quarterly and annual reports.

• Ensure communications are accurate, consistent and aligned with brand guidelines and corporate messaging.

Team & Stakeholder Management

• Lead, coach and develop a team of 2 direct reports, setting clear priorities, expectations and accountability.

• Manage internal stakeholders, agencies and external partners across multiple workstreams.

• Drive a culture of ownership, accountability, analytical thinking, quality and urgency.

Preferred Experience

• Prior marketing experience in Australia (AU), with a good understanding of the local consumer, media, social and marketing landscape.

• Experience in travel, aviation, retail, lifestyle or consumer brands is an advantage.

Job Requirements

• 7+ years of relevant experience in brand marketing, communications, social media, KOL/influencer marketing or related fields.

• Strong experience in social media and KOL/influencer management, with a demonstrated understanding of how to build and engage digital communities.

• Strong copywriting and storytelling skills, with the ability to develop compelling consumer-facing communications.

• Strong analytical and problem-solving skills.

• Experience evaluating marketing activities against business and commercial objectives, rather than purely communications metrics.

• Proven experience managing and developing team members.

• Strong project and stakeholder management skills with the ability to manage multiple priorities.

• Excellent written and verbal communication skills and strong attention to detail.

• High standards of ownership, accountability and quality, with a strong sense of urgency.

• Comfortable working in a fast-paced, multi-market environment.