Manager, Brand, Marketing & PR

Role Description

To lead and drive the group's Brand, Marketing and Public Relations strategy

across its portfolio entities, with accountability for revenue growth, brand equity, media

visibility and service excellence. This role serves as the Group's Brand & PR Lead, ensuring

commercially impactful marketing execution while strengthening market positioning and

external visibility.

Responsibilities:

1. Group Brand & Positioning

• Serve as Brand Custodian for the Group and its portfolio entities, ensuring brand consistency, positioning clarity and professional credibility across all platforms.
• Develop and maintain brand architecture, messaging framework and visual identity governance.
• Oversee brand assets including:

1. Website
2. Corporate presentations
3. Social media
4. Sales decks
5. Marketing collaterals

2. Growth & Performance Marketing

Lead and execute marketing strategies to drive:

1. Customer acquisition
2. Merchant acquisition
3. Loyalty engagement
4. Revenue growth

Develop and manage annual marketing calendar aligned with commercial targets.

Develop data-driven acquisition and retention strategies with clear attribution and performance tracking.

Monitor and optimise marketing KPIs including:

1. CAC
2. LTV
3. Conversion rates
4. Retention rates
5. Engagement & redemption velocity

Work closely with Commercial, Merchandising & Operations teams to support GMV and transaction growth.

• Support merchant co-marketing campaigns and ecosystem growth initiatives.

3. Public Relations & Media Management

Develop and execute PR strategies to enhance brand visibility and thought leadership

positioning.

Draft and manage:

1. Press releases
2. Media statements
3. Founder profiling
4. Industry thought leadership content

Build and maintain relationships with media, journalists, industry publications and PR

partners.

Support brand reputation management and proactive narrative positioning.

Contribute to the development and delivery of monetizable PR and branding service

offerings for the Group.

4. Content & Campaign Execution

Lead creative direction for campaigns ensuring strong, consistent and commercially

effective messaging.

Oversee content creation across digital platforms including social, website and campaign

assets.

Ensure campaigns are measurable, ROI-driven and aligned with business objectives.

5. Team Leadership & Operations

Lead and manage the Marketing team at Group level.

Allocate resources effectively across internal entities and external client projects.

Manage budgets and ensure marketing spend delivers measurable ROI.

Implement structured workflows, approval processes and performance reporting.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or equivalent.
• Minimum 5 years of experience in Marketing, Branding or Public Relations.
• Experience in Financial services, FinTech, Loyalty, eCommerce or Payment ecosystem is highly preferred.
• Strong commercial acumen with a proactive and results-driven mindset.
• Demonstrated ability to conceptualize creative and impactful campaigns that drive brand growth and revenue outcomes.
• Excellent writing, storytelling and communication skills (including press releases).
• Strong analytical and metrics-driven mindset, with the ability to translate marketing initiatives into measurable revenue impact.
• Meticulous project management capabilities with high attention to detail and structured execution.
• Ability to think both strategically and operationally, balancing big-picture direction with hands-on delivery.
• Comfortable operating in a fast-paced environment, managing multiple priorities and deadlines effectively.
• Strong stakeholder management and interpersonal skills, with the ability to collaborate across functions and levels.
• Experience managing multiple accounts or stakeholders concurrently is advantageous (agency background is a strong plus).
• Demonstrates high integrity, strong work ethic and performance-driven attitude.