Own and deliver overall sell-in and sell-out performance for master distributors and their sub-distributor network.
Partner closely with national distributors on all sales operations including coverage expansion, promotions, and in-store display execution across all retail channels.
Provide leadership and strategic direction to national distributors and sub-distributor sales teams and merchandisers in line with the company's business plans.
Manage and resolve daily operational issues with distributors, including leading firm negotiations to protect the company's commercial interests and integrity.
Design, implement, and standardize processes for distributor management including business reviews, business plan cascading, and structured sales and merchandising training.
Set and cascade monthly and annual sales targets and measurable KPIs by region to master distributors, sub-distributors, as well as their sales representatives and merchandisers to drive productivity and execution excellence.
Conduct monthly performance reviews and provide business and competitive market analysis with internal teams.
Travel is necessary to strengthen distributor relationships and ensure consistent execution in the market.
Perform other duties as assigned by management as required.
REQUIREMENTS
Degree holder in Business/Finance/Management or any related disciplinary equivalent.
Minimum 3 to 5 years of experience in data analysis, territory sales, key account management and distributor management background within FMCG industry.
Exposure to DMS and SFA tools within trade sales operations experience will be an added advantage.
Literacy in Microsoft Excel (pivot tables, statistical analysis with Excel functions) & PowerPoint with analysis capability and presentation skill coupled with strong communication proficiency in both English & Malay would be required.
Self-motivated and able to work independently with minimal supervision.
