Manager, Marketing

Purpose of Job

1. To grow and maximize WWF-Malaysia's income through commercial and philanthropic activities, including marketing campaigns, licensing, promotions, cause-related marketing, corporate communication campaigns etc. from the corporate sector.
2. End-to-end account management for all marketing partnerships including partnership communications, developing materials, organising events and other ad-hoc activities relevant to the partnership/collaboration.
3. Lead and manage required processes including but not limited to prospect research, due diligence, proposal development and pitch presentations.
4. Negotiate partnership agreements and sponsorship arrangements.
5. Develop retention strategy for marketing partnerships with minimal supervision to ensure collaboration renewal and continuous financial support.
6. To support other fundraising units i.e. merchandise, face-to-face and digital fundraising leveraging on corporate channels and platforms.

Key Outputs

1. Achieve annual fundraising and partnership income targets.
2. Secure new corporate marketing partnerships and renew existing partnerships.
3. Increase corporate donor retention and engagement.
4. Develop and execute integrated marketing and fundraising campaigns.
5. Strengthen brand visibility through corporate collaborations and public engagement initiatives.
6. Build a strong pipeline of prospects and strategic partnership opportunities.
7. Deliver high-quality donor stewardship and reporting.
8. Ensure accurate CRM management and fundraising reporting.

Major Activities

1) Grow unrestricted corporate funding streams

2) Corporate Fundraising and Business Development

• Design and execute integrated corporate marketing and fundraising campaigns.
• Develop cause-related marketing initiatives with corporate partners.
• Establish and maintain a healthy marketing partnership pipeline and revenue forecast.
• Create campaign concepts, key messages and partnership storytelling materials
• Work closely with the Communications and Marketing team to ensure brand consistency.
• Identify opportunities to leverage partner platforms, customer networks and employee communities.
• Support digital marketing, social media engagement and fundraising promotions.

3) Account Management:

• Manage marketing partnership accounts including preparing quarterly reports, agreements, payment processing, brand and communication, organise meetings etc.
• Lead and manage presentations and proposals and all other correspondence with corporate partners/prospective corporate partners/donors.
• Up keeping of accounts database for active engagement and prospecting.
• Data entry of information related to prospecting, active partners, closed collaborations etc.
• Represent the donor in the proposal development process, ensuring clear communication of donor expectations and requirements.
• Coordinate partnership activations, launches, events and stakeholder engagement activities.
• Develop and maintain a retention calendar to upkeep donor engagement activities.
• Build and maintain strong relationships with decision-makers and senior executives.
• Coordinate all contractual obligations and partnership deliverables.

Specifications

1. A graduate preferably with a degree in Marketing, Business Administration, Advertising and Communications, Fundraising, Public Relations or a related field.
2. Professional experience in marketing, fundraising and/or event management are an advantage.
3. Minimum working experience of five years in the corporate or NGO sector.
4. A comprehensive understanding of commercial practices and multinational business environment and GLC is a plus.
5. Poses a strong sense of project ownership and attention to detail.
6. Excellent account management and organisational skills, responsive and an aptitude for precision.
7. Good interpersonal skills, innovative thinking, versatile ability to work in a team and work independently.
8. Good understanding of current issues and trends in the corporate and NGO sector.
9. Excellent communication, negotiation and diplomatic skills.
10. Excellent verbal, writing and presentation skills in English and Bahasa Malaysia.
11. Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect and Collaboration.

Salary Range

RM5,000 - RM7,000

**Applicants whose expectations exceed the posted budget may not be considered. Kindly apply only if the budget is acceptable.