Trade Marketing Manager

We're Hiring: Trade Marketing Manager

About the Role

We're looking for a commercially minded Trade Marketing Manager to strengthen our brands where it matters most — at the point of purchase.

You'll lead trade marketing strategies and activations across our retail channels, working closely with Key Accounts, Marketing, and external partners to turn brand and commercial plans into impactful in-market execution.

From promotional planning and merchandising to customer activations and performance analysis, you'll play a key role in driving brand visibility, shopper engagement, and sales growth.

Key Responsibilities

• Develop and execute trade marketing strategies aligned with brand and commercial objectives
• Plan and manage promotional campaigns, retail activations, launches, and customer-specific initiatives
• Partner closely with Sales and Key Account teams to develop effective activity plans across retail channels
• Drive strong in-store execution through merchandising, POS materials, displays, and promotional visibility
• Manage trade marketing budgets and monitor effectiveness and ROI of activities
• Analyse sales performance, shopper insights, market trends, and competitor activities to identify opportunities
• Support new product launches by developing strong go-to-market and retail activation plans
• Build effective relationships with customers, agencies, vendors, and other external partners
• Track campaign and activation performance and translate results into actionable recommendations
• Lead and develop the Trade Marketing team while ensuring timely and effective execution

What We're Looking For

• Bachelor's Degree in Marketing, Business, or related field
• 4 years experience in Trade Marketing, Shopper Marketing, Commercial Marketing, or related FMCG roles
• Strong understanding of retail channels, promotional mechanics, merchandising, and in-store execution
• Experience working closely Key Accounts & Marketing Teams
• Commercially minded with strong analytical and budget management skills
• Strong project management skills with the ability to manage multiple campaigns and timelines
• Confident communicator with strong stakeholder and vendor management skills
• Proactive, hands-on, and comfortable working in a fast-paced environment
• Previous team leadership or supervisory experience is an advantage

The Opportunity

Join a growing FMCG business where Trade Marketing plays a direct role in connecting our brands, customers, and consumers.

You'll have the opportunity to shape how our brands show up across retail, build impactful shopper experiences, and turn commercial strategies into execution that delivers measurable results.