Manager, Service Marketing & Resource

Resource Management

• Develop and maintain organizational structures and manpower optimization plans.
• Manage training and employee development programs.
• Drive performance management and talent development initiatives.
• Coordinate annual performance review processes and manpower planning activities.
• Manage recruitment, promotion, upgrading, and succession planning programs.
• Oversee job rotation and talent pipeline development.
• Monitor and manage departmental OPEX and CAPEX budgets.
• Act as SHE, ISO, and company culture coordinator to ensure compliance with relevant standards and requirements.

Service Marketing

• Plan and execute marketing campaigns to support Aftersales growth.
• Lead the introduction and promotion of new products and services.
• Ensure Aftersales service maintenance packages remain competitive within the market.
• Drive digital marketing initiatives aligned with current industry trends.
• Enhance brand awareness and customer engagement through social media platforms.
• Standardize and implement POSM display guidelines across dealer outlets.
• Ensure all marketing materials comply with Corporate Identity (CI) standards and corporate branding requirements.

Dealer & Outlet Support

• Coordinate, monitor, and support overall Aftersales operational activities across dealer networks.
• Manage dealer incentive programs and performance monitoring.
• Maintain dealer organizational structure records in compliance with regulatory requirements.
• Analyze and monitor dealer attrition rates and recommend improvement actions.

Project Management & Continuous Improvement

• Lead and support business improvement projects, including Oil Management System (OMS), Record Management, and profitability enhancement initiatives.
• Ensure dealer compliance with regulatory requirements from KPDNHEP, DOSH, and other authorities.
• Develop, review, and implement Standard Operating Procedures (SOPs) to improve dealer operational efficiency.
• Identify opportunities for process improvement and operational excellence.

Requirements:

• Bachelor's Degree in Engineering, Business Management, Business Administration, or a related discipline.
• Minimum 6–9 years of relevant experience, preferably within the automotive or aftersales industry.
• Experience in dealer network management, business operations, service marketing, human resource management, or continuous improvement initiatives is an added advantage.
• Self-motivated individual with the ability to work independently, take initiative, and manage multiple priorities effectively.
• Strong organizational skills with a high level of attention to detail and ability to meet deadlines.
• Ability to think strategically and maintain a broad business perspective across multiple regions, branches, and stakeholders.
• Strong analytical and problem-solving capabilities with the ability to evaluate complex information and recommend practical solutions.
• Excellent written and verbal communication skills with the ability to present complex ideas clearly to diverse audiences and stakeholders.
• Strong stakeholder management and influencing skills, including the ability to collaborate with cross-functional teams and dealer networks.