Marketing Executive

Job Responsibilities:

• Work closely with the Marketing Manager in contributing B2B marketing plans and strategies (i.e ideation, creation of collaterals, distribution of collaterals, and measure and analyze impact/ROI)
• Communicate with clients, affiliate networks, and partners to plan and execute successful digital and content marketing campaigns.
• Maintain and manage all online platforms using tools such as Google Analytics on website, blog, social media, and advertising channels
• Engage with creative copywriting for all online platforms and email campaigns, including but not limited to new initiatives, product technical updates, promotions, and blogs to drive conversion rates.
• Ensure websites are up to date and consistent with other public-facing marketing activities
• Manage and execute SEO & PPC campaigns
• Conduct analytical analysis report (including competitor research and analysis) & provide recommendations for improvement

Requirements:

• Bachelor's Degree in marketing or any related field
• Good knowledge and experience with digital marketing (SEO, PPC, Google Analytics, Remarketing). Knowledge with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) will be an advantage.
• A detailed marketer who is strong in analytical skills and data-driven in planning, executing, testing (A/B multivariate), and measuring conversion rate by managing user funnel
• Strong skills in online marketing, branding, social media marketing, and copywriting are desirable
• Team player with good self and time management skills