Marketing Executive

Company Description

Pacific Senior Living, part of the global Columbia Pacific Management Group, operates 28 modern healthcare and senior living facilities across six countries. Our facilities are built for holistic well-being, offering both Assisted Living and Memory Care in a resort-like environment. Pacific Senior Living is committed to providing high-quality, innovative care paired with state-of-the-art amenities. We are dedicated to enriching the lives of our residents and upholding the highest standards in senior living.

Marketing Support & Campaign Execution

· Assist in implementing marketing plans and activities set by the Sales & Marketing Manager.

· Coordinate campaign deliverables, deadlines, and execution across digital and offline channels.

· Support ongoing marketing initiatives including promotions, resident events, roadshows, and partnerships.

Content Creation (English & Chinese)

· Create clear and compelling content for social media, brochures, flyers, posters, banners, and website updates.

· Develop and localise engaging content for Chinese-language platforms (e.g., REDBOOK/XiaoHongShu, WeChat where applicable).

· Ensure all content aligns with Pacific Senior Living's brand tone and visual guidelines.

Digital & Social Media Management

·  Manage day-to-day posting, scheduling, and engagement across all PSL social media pages.

·  Grow and maintain PSL's presence on Chinese social platforms.

·  Monitor comments, messages, and basic inquiries to ensure timely responses.

·  Support basic lead tracking from digital platforms and flag warm enquiries to the sales team

·  Assist in maintaining consistent brand messaging across all marketing touchpoints.

·  Track digital metrics (reach, engagement, leads) and highlight trends to the Sales & Marketing Manager.

Community & Event Support

· Assist in event execution including resident events, health talks, anniversaries, roadshows, and community engagements.

·  Liaise with vendors, promoters, and internal teams to ensure smooth coordination.

·  Represent Pacific Senior Living professionally at external events when required.

Basic Reporting & Administration

·  Compile weekly updates on social media performance and content engagement.

·  Maintain trackers for marketing materials and event logistics.

·  Provide administrative support such as preparing basic reports and organising files.

Qualifications

• Strong expertise in Market Planning and Market Research
• Ability to produce Chinese-language content (Mandarin)
• Proficiency in Marketing and Sales to drive business growth
• Excellent Communication skills for effective client and team interactions
• Strategic thinking and problem-solving abilities
• Experience in the healthcare or senior living industry is an advantage
• Bachelor's degree in Marketing, Business Administration, or a related field