Marketing Executive

Marketing Executive
The Marketing Executive role focuses on social media, content creation, visual storytelling, andon-site marketing support to strengthen brand presence and community engagement.

Content & Social Media Management
. Manage day-to-day social media activities, including content planning, scheduling,publishing, and community engagement across relevant platforms.
. Write engaging, on-brand copy for social media posts, captions, EDMs, and marketingcommunications.
. Generate creative content ideas that support school activities, campaigns, andengagement initiatives.
. Coordinate and manage social media coverage of school activities, classroom moments,and key events.
. Work closely with teachers, staff, and the wider school community to proactively identifytimely and relevant content opportunities.
. Ensure content displayed on school TVs and digital screens is current, relevant, andaligned with ongoing campaigns and school activities.
. Monitor competitor digital and social media activity to stay informed on content trends,formats, and engagement approaches.
. Prepare regular social media performance reports, tracking content output andengagement metrics to support ongoing content optimisation.

Visual Content Production (Photography & Videography)
. Capture high-quality photos and videos for marketing, communications, and internal use.
. Coordinate and support the school's annual marketing photography requirements.
. Provide photo and videography coverage for school events, campaigns, and marketingactivities.
. Organise, archive, and manage visual assets for easy access and future use.

Digital Communications & Campaign Support
. Support the creation and scheduling of EDMs and enquiry-nurturing content to maintainconsistent communication with prospective parents.
. Assist in tracking engagement and providing insights to support enquiry quality andcampaign effectiveness.
. Support the development of creative assets for paid digital advertising campaigns.

Events & Engagement Support

. Support marketing and school events such as Open Weeks, exhibitions, andengagement activities through content creation, live social media coverage, and post-event materials.
. Provide on-ground support during events, including photography, videography, andcontent updates as needed.
. Ensure content displayed on school TVs and digital screens is current, relevant, andaligned with ongoing campaigns and school activities.


JOB REQUIREMENTS
. Bachelor's Degree in Marketing, Communications, Media, or a related field.
. 2-3 years of experience in marketing communications, social media, or content-relatedroles (experience in the education sector is an advantage).

COMPETENCIES
. Strong interest in social media, content creation, and digital storytelling.
. People-oriented and comfortable working closely with teachers, students, and staff.
. Good written and verbal communication skills in English and Bahasa Malaysia. Mandarinproficiency will be a strong added advantage.
. Comfortable using social media platforms, basic analytics, and content managementtools.
. Basic understanding of digital marketing and paid advertising creatives is an advantage.
. Able to manage multiple tasks in a fast-paced environment with strong organisationalskills.
. Proactive, organised, and collaborative with a positive work attitude.
. Proficient in Excel, Word, PowerPoint, Adobe Photoshop, Adobe Illustrator and ability touse Microsoft Office Applications, video editing software and excellent knowledge ofsocial media channels.
. Strong work ethic and possess the drive to work in a dynamic and demandingenvironment.