Social Media Marketing Executive

Work Location: Zetrix Tower, Empire City Damansara Perdana.

Job Description

1. Content & Social Media Marketing

● Develop and execute content strategies across social media platforms including LinkedIn, X, TikTok, Facebook, Instagram, YouTube, Telegram and other relevant channels.

● Monitor industry trends, competitor activities, and technology developments to identify content opportunities.

● Create engaging content that educates and builds awareness for our industry and also drive leads for products and services

● Work closely with internal stakeholders, product teams, creative team, agencies, and content creators to produce high-quality marketing content.

● Assist in the planning and execution of product launches, campaigns, announcements, and thought leadership initiatives.

● Track content performance and provide insights to continuously improve engagement and reach.

● Weekly performance monitoring and reporting with insights to optimise content strategies.

● Monitor conversations and respond to enquiries in a timely and professional manner. ● Gather community feedback and insights to support product improvement and marketing strategies. ● Engage customers through experiential marketing activities like live demonstrations, on-camera talent for social media content, including videos, reels and other digital content.

2. KOL & Creator Relations

● Identify suitable creators and partners for product reviews, collaborations, campaigns, events, etc.

● Manage creator outreach, partnership discussions, content coordination, and campaign execution.

● Develop and maintain a database of creators, media personalities, technology influencers, and strategic partners across Malaysia and regional markets.

● Explore opportunities to drive adoption and awareness for Zetrix AI products such as Compare by MYEG, Avatar, NurAI, Digital Identity solutions, and other future

3. Campaign & Partnership Support

● Support the planning and execution of digital marketing campaigns, webinars, livestreams, product demonstrations, industry collaborations, and partner initiatives.

● Coordinate with third parties such as agencies, vendors, creators, media partners, and event organisers to ensure successful campaign delivery.

● Assist in tracking campaign performance and preparing post-campaign reports and recommendations.

4. Digital Marketing & Search

● Understanding of paid media, including Meta Ads, Google Ads, TikTok Ads and campaign objectives

● Support the planning, execution, monitoring and optimisation of digital marketing campaigns

● Understanding of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) principles, including keyword research, search intent, on-page optimisation and paid search

● Support the development and optimisation of content to improve organic search visibility, website traffic and search rankings

● Stay updated on emerging AI Search / Answer Engine Optimisation (AEO) practices, including how content can be structured and optimised for AI-powered search and answer engines

● Monitor marketing metrics such as reach, impressions, engagement, clicks, CTR, CPC, conversions, organic traffic and search performance

● Support tracking and reporting of campaign and search performance, providing recommendations for improvement

Requirements & Qualifications

● Bachelor's Degree in Marketing, Communications, Business, Media, Digital Marketing, or related fields.

● Minimum 2–3 years of experience in digital marketing, social media marketing, content marketing, influencer/KOL management or related roles.

● Experience managing social media platforms such as LinkedIn, TikTok, X, Instagram, Facebook, Telegram, XHS or YouTube.

● Experience working with influencers, content creators, media partners, or online communities is highly preferred.

● Excellent written and verbal communication skills in English. Bahasa Malaysia proficiency is an added advantage.

● Strong organisational and project management skills with attention to detail.

● Data-driven mindset with the ability to analyse content and campaign performance.

● Self-motivated, proactive, and comfortable working in a fast-paced technology environment.

Preferred Attributes

● Passionate about technology, AI and innovation.

● Strong interest in social media and digital culture, with a good understanding of emerging trends, formats and audience behaviors.

● Able to identify relevant social media trends and translate them into ideas that can strengthen and improve our content and social media strategies.