Marketing Executive

Key Responsibilities:

1、KOL Planning & Execution (50%)

• Responsible for KOL collaboration planning and execution in the Malaysia and Singapore markets, including but not limited to KOL selection, outreach, negotiation, brief writing, and follow-up.
• Responsible for performance analysis and post-campaign review of KOL content, conducting comprehensive evaluations and reporting on KOL collaboration outcomes to maximize effectiveness.

2、Social Media Management (20%)

• Manage UGREEN's social media accounts in Malaysia and Singapore (e.g., Facebook, Instagram, TikTok, etc.), responsible for daily content posting, community engagement, and account optimization.
• Coordinate content creation to ensure alignment with brand strategy, enhancing UGREEN's social media presence in Malaysia and Singapore.

3、PR Execution Support (10%)

• Assist the central PR team and the APAC IMC team in supporting and executing local PR activities in Malaysia and Singapore, ensuring smooth implementation of PR projects locally.
• Provide local market insights and support to ensure PR activities are culturally relevant and aligned with market needs.

4、Offline Event Execution (10%)

• Work with the IMC Manager to support and execute offline events in Malaysia and Singapore.
• Responsible for event planning support, on-site execution, and post-event reviews to ensure event outcomes meet expected goals.

5、Agency Collaboration (10%)

• Maintain strong working relationships with agencies in Malaysia and Singapore to ensure smooth execution of agency-led activities.
• Collaborate with the IMC Manager to drive agency performance and monitor post-execution progress.

Requirements:

• Bachelor's degree or above, preferably in Marketing, Advertising, Communications, or related fields.
• At least 3 years of experience in marketing or related fields in Malaysia and Singapore, with preference for those with KOL and social media management experience.
• Native-level spoken and written Malay and/or English, with the ability to communicate seamlessly with local teams and partners.
• Familiarity with social media platforms in Malaysia and Singapore (e.g., Instagram, TikTok, Facebook, etc.) and local market environments.
• Excellent communication and negotiation skills, with the ability to build strong relationships across teams and partners.
• Strong project management skills, capable of handling multiple tasks simultaneously and ensuring timely completion.
• Fluent in English with outstanding written and verbal communication skills.
• Proficiency in Chinese is a plus.