The Marketing Executive will be responsible for developing and executing our digital marketing strategies to increase brand awareness, engage our audience, and drive website traffic. You will manage our social media channels, create compelling content that resonates with our target audience, and lead initiatives that enhance our online presence.
Responsibilities
- Design and implement comprehensive social media marketing strategies that align with overall business objectives and target audience needs.
- Develop, curate, and manage high-quality content for various social media platforms, including graphics, videos, and written posts, ensuring alignment with brand voice and messaging.
- Oversee and optimize our social media channels, including Facebook, Instagram, LinkedIn, and TikTok, to enhance audience engagement and grow followers.
- Monitor, respond, and engage with audience interactions on social media, fostering community and building brand loyalty.
- Analyze social media metrics and campaign performance data to assess effectiveness, optimize strategies, and report on key performance indicators (KPIs) to stakeholders.
- Work closely with the marketing team to integrate social media efforts with other digital marketing initiatives, including email marketing, SEO, and paid advertising campaigns.
Qualifications
- 2 - 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
