Marketing Manager

Responsibilities

• Develop and implement the brand strategy and marketing plan for the digital energy business in the Asia-Pacific region, ensuring alignment with overall business goals. Lead the design and execution of digital campaigns across social media, advertising, and PR platforms.
• Plan, execute, and optimize online advertising campaigns across various platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads). Monitor and report on channel growth, including key metrics like engagement, reach, conversions, and lead generation.
• Manage the external communication and overall reputation of the brand, ensuring a positive public image. Establish and maintain a strong brand presence, improve brand awareness, and foster favorable public opinion through strategic communication.
• Collaborate with the creative team to develop engaging online content for social media platforms, ensuring content is tailored for different audiences, platforms and campaigns to maximize engagement.
• Build and maintain the digital marketing platform for the Asia-Pacific region, including overseeing the operation of advertising, PR, digital platforms, media resources, and social networks to drive brand visibility and customer engagement.
• Develop and execute effective email marketing campaigns (EDM), ensuring content is engaging, targeted, and aligned with brand messaging to drive conversions and engagement.
• Develop and implement SEO and SEM strategies to optimize website traffic, increase visibility on search engines, and enhance lead generation. Regularly analyze and refine SEO/SEM efforts to ensure the best results.
• Analyze the performance of social media and online advertising campaigns. Provide regular reports on channel growth, ROI, and campaign effectiveness, offering actionable insights to improve future strategies.
• Candidate with additional event organizing experience will be a plus point.

Qualifications

• Bachelor degree or above, 3 years or above marketing experience, energy industry marketing experience is preferred.
• Proven experience in social media management, online advertising campaigns, content creation, and brand strategy development, as well as social media management tools. Preferably in the digital marketing or technology sectors.
• Proven experience in developing and executing email marketing campaigns.
• Strong analytical skills with the ability to generate growth reports and use data to optimize campaigns and strategies for better engagement and ROI.
• Experience in creating compelling, engaging content for various social media platforms with an ability to adapt messaging for different target audiences.
• Strong interpersonal and communication skills, with a track record of collaborating with cross-functional teams, suppliers and stakeholders to deliver impactful marketing results.
• Ability to think creatively and innovatively to engage online audiences and drive digital growth.
• Be willing and enthusiastic to invest in digital power industry, dare to challenge yourself, have perseverance, and have strong achievement orientation and ability to withstand pressure.
• Willingness to travel internationally and adapt to diverse working environments.