Marketing Manager

Company Description

Columbia Asia Malaysia, part of the Columbia Asia Group established in 1996, is a leading international healthcare company operating 20 medical facilities across Southeast Asia, including 14 hospitals in Malaysia. Owned by Hong Leong Group and TPG, Columbia Asia is committed to providing high-quality healthcare services with a focus on early disease detection and advanced diagnostic technologies. With the mission to deliver exceptional clinical outcomes, Columbia Asia offers a range of healthcare services from preventative care to advanced treatments in complex fields such as neurosurgery and cancer care. Guided by its values of customer-centric care, excellence, teamwork, integrity, and community engagement, Columbia Asia ensures modern, accessible, and effective healthcare for all.

Role Description

This is a full-time, on-site role for a Marketing Manager, based in Iskandar Puteri. The Marketing Manager will develop and execute strategic marketing plans to enhance brand visibility, promote services, and increase patient engagement. Day-to-day tasks include planning and overseeing promotional campaigns, managing online and offline marketing channels, building partnerships, analyzing marketing performance metrics, and ensuring alignment with the company's mission and values. Leading a dedicated team, the Marketing Manager will collaborate with internal and external stakeholders to drive impactful marketing efforts.

Qualifications

• Strong marketing strategy and campaign management skills, with experience in both traditional and digital marketing platforms.
• Proficiency in managing social media, digital marketing efforts, and data-driven marketing tools to maximize audience engagement.
• Excellent communication, writing, and presentation skills, with attention to detail and an ability to produce compelling content and materials.
• Proven leadership and team management skills, with experience in building and coordinating cross-functional teams.
• Analytical and problem-solving abilities with a talent for measuring and optimizing campaign performance metrics.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA would be an advantage.
• Previous experience in healthcare marketing or a related industry is highly preferred.
• Strong organizational and time management skills, with the ability to work in demanding environments and meet deadlines.