About our company
Happy Alliance (M) Sdn. Bhd., headquartered in Selangor, Malaysia, is a leading manufacturer in the food industry with nearly 30 years of experience. Specialising in nata de coco, jelly, pudding, and konjac jelly, the company has built a strong portfolio of brands including Captain Dolphin, Sri Wangi, COCO CADO, and Natalife. Our products are distributed across domestic and international markets, bringing high-quality and innovative snacking experiences to consumers worldwide.
Key Responsibilities
Offline Marketing
- Develop and implement offline marketing strategies aligned with business objectives
- Plan and execute marketing campaigns (billboard, radio, TV, outdoor, flyers)
- Manage on-ground activations, roadshows, exhibitions, trade shows, and events
- Coordinate with vendors, printers, media agencies, and event partners
- Oversee brand visibility at physical locations (stores, offices, signage, POS materials)
- Manage sponsorships, partnerships, and community engagement initiatives
- Track campaign effectiveness using foot traffic, lead generation, and sales data
- Manage marketing budgets and ensure cost-effective execution
- Ensure brand consistency across all offline marketing materials
- Collaborate with sales and operations teams to support promotions and campaigns
Online Marketing
- Develop and manage online marketing strategies aligned with company goals
- Plan and execute campaigns across digital channels (social media, search, display, email)
- Manage paid advertising campaigns (Meta, Google, TikTok, etc.)
- Oversee social media content planning and online brand presence
- Optimize website traffic, landing pages, and conversion funnels
- Track, analyze, and report on campaign performance and ROI
- Conduct A/B testing to improve ads, creatives, and targeting
- Manage online marketing budgets and allocate spend efficiently (Manage paid advertising campaigns (Meta, Google, TikTok, etc.)
- Oversee social media content planning and online brand presence
- Stay updated on digital marketing trends, tools, and platform changes
- Collaborate with internal teams, agencies, and content creators
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of five years of experience in marketing-related roles, with at least three years focused on e-commerce or social media operations and management. Proven experience in offline, online or digital marketing
- Experience in manufacturing, industrial products, or B2B industries is preferred.
- Hands-on experience managing e-commerce platforms or social media accounts, with demonstrable and measurable results.
- Strong understanding of major social media platforms, including operational logic, content strategies, and data analysis methodologies.
- Strong data analysis skills, with the ability to develop and optimize marketing strategies based on data insights.
- Excellent cross-functional communication and project management skills, with the ability to work effectively with sales and product teams.
- Proficiency in both written and spoken English and Chinese is preferred, especially for roles involving overseas markets.
- Strong project management and vendor coordination skills
- Excellent communication and negotiation abilities
- Creative thinking with strong attention to detail
- Ability to work in the field and manage multiple campaigns simultaneously
- Experience in retail and FMCG (Particularly Food & Beverages)
- Knowledge of media buying and planning
- Experience managing large-scale events or regional campaigns
- Strong understanding of digital advertising platforms and analytics tools
- Experience with SEO, SEM, and social media marketing
- Data-driven mindset with strong analytical skills
- Excellent communication and project management abilities
- Inventory and fulfillment
Expected Salary: RM8,000 - 10,000 / per month, depending on experience and qualifications; negotiable for the right candidate.
