Marketing Manager

MizuMi is a leading Thai skincare brand dedicated to the philosophy of Quality & Gentleness. We believe that effective skincare shouldn't be harsh. Our products are meticulously formulated to be suitable for all skin types, including the most sensitive. As we expand our footprint in Malaysia, we are looking for a creative, strategic, and high-energy Marketing Manager to bring our brand story to life for Malaysian skincare lovers.

As the Marketing Manager, you will be the brand guardian and lead strategist for MizuMi in Malaysia. You will bridge the gap between our Thai heritage and the local market, driving growth through integrated campaigns that resonate with young adults and skincare enthusiasts.

• End-to-End Campaign Leadership: Lead both upper-funnel (awareness and reach) and lower-funnel (conversion and retention) marketing strategies to drive brand equity and sales.
• Brand Communication: Oversee the voice of MizuMi across all platforms, ensuring a consistent, premium, and gentle brand image in Malaysia.
• Local Market Innovation: Initiate and execute localized marketing campaigns tailored specifically to Malaysian consumer behavior, trends, and seasonal peaks.
• Omnichannel Management: Manage brand presence across social media, e-commerce platforms (Shopee/Lazada), and physical retail touchpoints.
• Market Intelligence: Stay ahead of skincare trends and competitor movements within the Malaysian beauty landscape to identify new growth opportunities.
• Stakeholder Collaboration: Work closely with the regional team in Thailand and local partners to ensure seamless execution of brand objectives.

• Experience: 3–5 years of proven experience in Branded Marketing or a Creative/Digital Agency (Beauty or FMCG background is a major plus).
• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Language Proficiency: Excellent command of English, Chinese, and Bahasa Malaysia.
• Location: Must be based in or willing to commute to KL/Selangor for this on-site role.