Company Description
Let your passion fly!
We're proud to be one of the world's leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart.
All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere. Join us and discover just how far you can go!
Role Introduction
This position holder supports the development and execution of regional marketing initiatives to drive awareness, consideration, and usage of the Cathay membership programme and the Cathay lifestyle brand generating revenue and achieving commercial targets for both the Travel and Lifestyle lines of business
Key Responsibilities
Lifestyle Marketing
- Support the Lifestyle & Marketing membership Marketing Manager in planning and executing regional lifestyle marketing initiatives to drive awareness, consideration and usage of Cathay's lifestyle offerings
- Coordinate the regional lifestyle marketing calendar, including campaign planning, content development and asset management (e.g., EDMs website content, marketing materials)
- Develop and implement regional and local lifestyle campaigns and adapt global initiatives to reflect regional market opportunities and partnership priorities.
- Collaborate with lifestyle partners and local teams to deliver integrated marketing activities aligned with business objectives
- Support the development of lifestyle content and storytelling across owned and paid channels
- Ensure marketing activities are culturally relevant and aligned with brand guidelines
- Support budget tracking for lifestyle marketing initiatives
Membership Marketing
- Support regional membership marketing initiatives aimed at strengthening member activation and engagement, and programme awareness
- Recruit new members to increase known customer base
- Assist in planning and executing of member communications
- Support local teams in high-value member events
- Support analysis of membership performance and provide recommendations to enhance activation and engagement
Partnerships
- Develop, plan and execute end-to-end marketing campaigns with lifestyle partners
Agency Management
- Partner with local agencies to deliver campaign concepts through to execution including performance analysis and identifying areas for improvement
- Ensure that all material and content published within the region meets Brand Guidelines and are compliant with local regulations
Insights Gathering
- Conduct regional market intelligence on competitor activities and consumer trend monitoring and translate them into actionable items.
- Monitor campaign performance and provide insights to optimise effectiveness and improve engagement outcomes
- Create audience segments using known or anonymized member data
- Perform data operations, such as, but not limited to bonus miles crediting calculations, to support member engagement initiatives
E&A
- Emergency and Accident and Crisis Response responsibilities as required
General
- Any other reasonable task as requested
Requirements
Academic Qualifications
- Tertiary education in Marketing, Communications, Business, or related discipline
Knowledge, Skills, Training And Experience
- Minimum 1-2 years of practical experience in a marketing role
- Fluent in spoken and written English
- Experience in agency management and partner management
- Good marketing sense, good grasp and understanding of marketing insights
- Good team player and strong interpersonal skills, creative, dynamic and innovative
- Good organisational skills with the ability to manage multiple projects while maintaining quality and timelines
- Independent, detail-oriented, and able to work under pressure and meet deadlines
- Adaptable and resilient, with the ability to navigate change and evolving business priorities
Benefits
Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
Only applications from candidates with a cover letter and the right to work in Malaysia without restrictions or sponsorship will be considered.
