Marketing Manager

About us

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair.

This is more than a job, it's a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

About the role

The Marketing Manager will lead the strategic development and commercial execution for our FMCG health supplement and dermatologist-vetted skincare portfolios. This role requires a unique blend of creative brand-building and rigorous scientific compliance. The successful candidate will translate consumer insights into high-impact marketing calendars, oversee digital acceleration, manage budgets meticulously, and collaborate across functions to ensure all product claims strictly adhere to regional regulatory standards.

Key Responsibilities include:

Strategic Planning & Brand Leadership

• Lead the annual omni‑channel marketing calendar across launches, campaigns, and promotions.
• Analyse market and consumer insights to identify growth opportunities and competitive risks.
• Strengthen brand positioning and ensure clear, compelling USPs across supplement and derma lines.

Digital Marketing & Content Strategy

• Drive digital marketing across social, search, programmatic, and performance channels.
• Oversee impactful, educational content and manage expert‑led KOL/influencer partnerships.

Regulatory & Claim Compliance

• Partner with Regulatory Affairs to validate all marketing materials and product claims.
• Ensure all health and cosmetic claims meet local regulations while maintaining creative impact.

Financial ownership & Performance Analysis

• Own the A&P budget and allocate spend across digital, trade, and PR.
• Deliver accurate commercial forecasts in partnership with Sales and Supply Chain.

About you

• Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field. A background or secondary qualification in Life Sciences, Pharmacy, or Biotechnology is a highly regarded advantage.
• 5–8 years of progressive marketing experience within the FMCG, Health Supplement, or Over-The-Counter (OTC) / Derma Skincare sectors. Minimum 5 years in a managerial or assistant managerial capacity.
• Solid understanding of the regulatory landscape governing wellness supplements and cosmetic notifications.
• Highly analytical mindset with proficiency in P&L tracking, commercial formulas, and digital analytics platforms (Google Analytics, Meta Business Manager, etc.).
• Exceptional cross-functional leadership, strong communication skills to bridge commercial goals with strict regulatory frameworks, and agility in navigating fast-moving consumer trends.