Job Title: Media – Omnichannel
Location: Kuala Lumpur, Malaysia
Company Overview
ParagonCorp is a leading FMCG company with a strong portfolio of beauty and personal care brands. With a growing presence in Malaysia, we are committed to building consumer-centric brands through impactful, data-driven, and integrated marketing strategies.
Job Purpose
The Media – Omnichannel role is responsible for planning, executing, and optimizing integrated media strategies across both digital and offline channels. This role plays a key part in driving brand awareness, consumer engagement, and ROI through effective media investments, working closely with internal stakeholders and external partners.
Key Responsibilities
1. Media Planning & Execution
- Develop integrated media plans (annual, quarterly, and campaign-based) aligned with brand and business objectives
- Plan and manage media mix across digital, TV, OOH, print, radio, and in-store channels
- Collaborate with media agencies and vendors to ensure accurate and timely execution of media buys
2. Campaign Management & Optimization
- Monitor campaign performance and continuously optimize based on KPIs, insights, and budget efficiency
- Manage media budgets to ensure effective allocation and cost control
- Ensure campaigns are delivered on time, within budget, and aligned with brand guidelines
3. Data, Reporting & Insights
- Analyze campaign performance and provide post-campaign reports with actionable insights and recommendations
- Leverage consumer insights, market data, and media tools to refine targeting and strategy
- Partner with digital and analytics teams to track ROI, reach, frequency, and conversion metrics
4. Stakeholder & Agency Management
- Work cross-functionally with Brand, Marketing, Digital, Creative, and E-commerce teams
- Manage relationships with media agencies, publishers, and platform partners
- Support media negotiations to secure competitive rates and added value opportunities
5. Market & Competitive Intelligence
- Stay updated on media trends, platform developments, and competitive activity within the FMCG landscape
- Identify and recommend innovative media solutions and emerging platforms to enhance campaign effectiveness
Requirements
- Bachelor's Degree in Marketing, Mass Communication, Advertising, Business, or related field
- 2–4 years of experience in media planning (agency or brand side preferred)
- Relevant experience with strong ownership of campaigns
- Strong understanding of integrated media planning across digital and traditional channels
- Hands-on experience with media platforms (e.g., Google, Meta, programmatic buying)
- Strong analytical skills with the ability to translate data into actionable insights
- Good budget management and negotiation capabilities
- Excellent communication and stakeholder management skills
- Proficient in Microsoft Excel, PowerPoint, and media reporting tools
- Experience in FMCG, beauty, or consumer brands is an advantage
- Exposure to omnichannel or integrated marketing campaigns
- Ability to thrive in a fast-paced and dynamic environment
- Detail-oriented, proactive, and results-driven
