Company Overview:
Ultima Markets is a dynamic multi-asset trading platform specializing in the fintech and forex sectors. Founded in 2016, we are dedicated to providing innovative financial solutions that empower our clients to excel in a competitive marketplace.
Our platform offers access to over 250 CFD financial instruments, including Forex, Commodities, Indices, and Shares, catering to investors from all walks of life. At Ultima Markets, we foster a collaborative and inclusive work environment where innovation is encouraged. Our team members benefit from professional development opportunities and the chance to work with industry leaders in fintech. If you are passionate about driving change in the financial sector and want to be part of a growing company, we invite you to apply.
To learn more about our company, please visit our website: https://www.ultimamarkets.com.
Responsibilities:
Campaign Strategy, Execution and Optimization
- Develop and launch full funnel performance marketing campaigns across channels such as Meta, Tiktok, Telegram and other applicable paid channel, with a strong focus on driving high-quality leads that align with business conversion goals.
- Implement and adjust performance goals, bidding strategies, and budgets to respond to evolving business needs.
- Design and executive structured A/B and multivariate testing frameworks to identify high performing variations.
Audience strategy & Segmentation
- Develop target audience groups using strategies such as retargeting, lookalike audiences, and CRM data, to improve campaign effectiveness
- Conduct deep-dive analysis of user behavior, customer journeys and conversions pathways to refine targeting logic.
Cross functional stakeholders engagement
- Align campaign timeline, messaging strategies, and asset deliverables across internal teams to ensure seamless campaign execution and brand consistency.
- Provide strategic input and data-driven recommendations to support cross functional initiatives that enhance overall campaign performance and efficiency.
Proactive Market Research & Insight
- Conduct in-depth analysis of competitors ad, strategies, platform algorithms, and regulatory changes to identify potential opportunities and risk.
- Share actionable insight with the team to support continuous improvement in campaign planning, targeting and execution.
Requirements:
- Bachelor's degree in marketing, Communications, Business or a related field
- Minimum 2 years experience in paid media or performance marketing, CFD industry added advantage.
- Proven track record of managing and optimizing multi-channel digital campaigns across platforms such as Meta, Tiktok, Telegram, etc.
- Strong knowledge of key digital marketing metrics and campaigns performance indicators
- Proficient in tools like GA4, Semrush, Ahrefs, MS365, and other essential digital marketing platforms
- Fluent in English and Chinese, both written and spoken, to effectively collaborate across regional teams.
- Well-versed in current digital marketing trends, platform algorithm changes, and regulatory considerations in CFD industry
