About MoveWell Health Group
MoveWell Group is home to two complementary health and wellness brands. BP Chiropractic is Malaysia's number one leading lumbar care expert, offering chiropractic and physiotherapy services to help people move and live better. JOINT18 is a rising premium health and wellness brand specializing in nutritional supplements designed to power everyday health and performance.
Together, both brands share a common mission: keeping people moving at their best possible health. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal movement health to our customers.
What This Role Is Really About
The Partnerships & Growth Senior Executive is a strategic and operational role responsible for driving marketing excellence of MoveWell Group.
This role focuses on 3 core areas to drive marketing metrics focused on conversion targets - across KOL partnerships, affiliate deals, and working with our paid ads team to ensure synergy across both paid and organic media.
Key Responsibilities
Main Function 1 — Affiliate & Brand Partnerships
- Own performance, growth across Affiliate and Brand Partnerships, focused on commercial performance.
- Identify and approach affiliate partners — pickleball centres, gyms, sports clubs, wellness studios, etc — whose communities overlap with our brands.
- Structure every partnership with a trackable referral mechanism — promo codes, QR codes, or co-branded booking links.
- Manage ongoing partner relationships and keep the referral pipeline actively converting.
- Lead partnership conversations from first outreach to signed agreement.
Main Function 2 — KOL & Creator Partnerships
- Drive and manage KOL/Creator Partnerships portfolio.
- Recruit and manage KOL and KOC partners whose content drives real clicks, enquiries, and purchases.
- Write conversion-focused briefs with clear CTAs, promo codes, and trackable links.
- Review and approve creator content before posting.
- Track attributed sales and patient enquiries per creator - cut what doesn't convert, double down on what does.
- Maintain a live KOL tracker per brand covering pipeline, content status, compensation, and conversion performance.
Main Function 3 — Paid Ads, Performance & Reporting
- Work hand in hand with the paid ads lead of each brand, ensuring consistency between organic and non-organic content — messaging, visuals, and campaign direction should be aligned across all touchpoints
- Contribute actively to campaign setup, creative testing, and optimisation across Meta and Google Ads for both brands
- Analyse performance across all channels - paid, organic, KOL, and affiliate - and work closely with the company director to ensure data is interpreted correctly and acted on
- Own weekly and monthly performance reviews across both brands covering ROAS, revenue, CAC, order volume, and new patient enquiries
- Maintain a shared attribution dashboard in Google Sheets, updated weekly, tracking conversions by source: KOL promo codes, affiliate QR codes, and UTM links from paid campaigns
- Submit weekly reports with clear data, observations, and at least one actionable recommendation per report
Key Requirements
- 0 to 1+ years in a marketing role, preferably from health, e-commerce, or beauty sectors
- Strong interest in negotiating deals and building partnerships - you enjoy the conversation and always find a way forward
- Analytical and strategic thinker - you look at numbers and ask so what and what's next
- Comfortable creating simple content or filming material to support partnership activations when needed
- Genuinely interested in implementing AI workflows to work smarter and move faster
- Bilingual in English and Mandarin - written and spoken
- Hybrid role with some days requiring in-person work at the office in KL
