PBTB | Senior Manager, Digital & Performance Marketing

Role Purpose

• Lead and drive the organisation's social, digital, web and performance marketing strategy.
• Build a cohesive, data-driven, customer-centric digital ecosystem that strengthens brand relevance and accelerates demand generation.
• Translate business objectives into highimpact digital execution across owned, earned and paid channels.

Organisation Context

• Operates within the Digital, Brand & Communications function and aligned under the Centre of Excellence (COE) model.
• Works closely with Brand Creative Lead and Corporate Communications Lead to ensure alignment with brand direction and narrative.
• Accountable for performance outcomes across awareness, engagement, acquisition and conversion.

Key Accountabilities:-

Digital & Social Strategy Leadership

• Develop and execute integrated social, digital, web and performance strategies aligned to business and brand goals.

Social Media & Content Ecosystem

• Oversee social strategy, content planning, publishing, and community engagement to drive trust and advocacy.

Web, SEO & Owned Digital Channels

• Manage website, SEO/SEM, content experience and optimise overall channel performance.

Performance & Growth Marketing

• Lead paid media performance marketing to maximise ROI, improve funnel efficiency, and deliver measurable outcomes.

Data, Analytics & Optimization

• Embed data-driven decision-making and continuous optimisation across digital campaigns.

CrossFunctional & COE Collaboration

• Align digital initiatives to brand direction and partner with Product, Acquisition, IT, Customer and other teams for cohesive execution.

Leadership & Capability Building

• Lead and develop the Social & Digital team, strengthening digital capability and accountability.

Innovation & Future Readiness

• Identify emerging tools, platforms and trends to keep the brand competitive and futureready.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5-8 years experience in social, digital, web and performance marketing roles.
• Strong expertise in social media, web management, SEO/SEM, paid media and lead generation.
• Proven experience with agencies, budgets, and multichannel campaigns.
• Strong analytical skills and ability to translate insights into strategy and action.
• Strong stakeholder management and communication skills (English & Bahasa Malaysia).
• Familiarity with Shariah Guidelines.