Planner

2-4 Years

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Early Applicant

Job Description

Specific Duties:

Serve as a strategic resource for account, creative, and brand teams on smaller/mid-level brand assignments.
Co-lead the strategy development process with the Planning/Strategy Head.
Assist in generating insights for potential and existing projects.
Support new business opportunities.
Maintain a strong grasp of market knowledge, brand mechanisms, need states, and audience attitudes, preferences, and motivators.
Develop skills in identifying client issues and business problems.
Enhance skills in communications and integrated planning.
Participate in internal and external strategic planning meetings.
Conduct workshops and strategic working sessions with clients and internal teams.
Engage in brainstorming sessions with the creative team.

Research Responsibilities:

Understand and apply qualitative and quantitative research methods, including design and analysis.
Identify appropriate research methods to address specific issues.
Conduct consumer trend analyses and incorporate findings to guide strategic activities.
Prepare and present research findings internally and to clients.
Act as a research consultant both internally and with clients.
Facilitate strategic qualitative research regularly.
[Preferred] Possess a strong foundation in the social media landscape, including its cultures and subcultures.
Stay informed on the latest tech and trends in digital and social media marketing.
Demonstrate strong knowledge of brand positioning and industry trends.
Understand and stay familiar with technology and technology trends.

Creativity:

Visualize and create meaningful stories from data (qualitative and quantitative).
Move beyond data to discover creative solutions.
Bring original thinking into the planning process.
Demonstrate solid creative judgment.
Develop inspiring creative briefs, briefing decks, and lead the briefing process when necessary.

Professional Skills:

Exhibit strong writing, presentation, and organizational skills.
Build and maintain solid working relationships with agency staff.
Stay abreast of current developments in brand planning and research design; craft agency and department POVs.
Attend professional conferences, seminars, and conventions when appropriate or possible.

Qualifications:

2-4 years of work experience in digital marketing, social media marketing, branding, or communications.
Agency experience is a bonus; appropriate academic/research training in social science, marketing, communication, statistics, or strategic planning.