Regional Content Specialist, SEO & AI Experimentation Analyst (Regional LATAM, SEA)

About The Team

Shopee is hiring an AI-driven Regional Content Specialist to drive SEO content strategy, experimentation, and execution across multiple markets.

This is a hybrid role combining content writing, SEO strategy, and data-driven experimentation. You will leverage AI tools to produce and optimise content at scale, while designing structured experiments to improve organic search performance and AI/LLM visibility.

You should be comfortable writing and editing content, building content strategies, and analysing performance data to continuously refine and scale what works.

Job Description

Strategy, Experimentation & Performance

• Develop and execute AI-driven SEO content experiments, including prompting frameworks, content structures, and publishing strategies.
• Conduct keyword research, search intent analysis, and keyword gap analysis to identify scalable content opportunities.
• Track and analyse content performance (traffic, rankings, engagement, AI visibility) and translate insights into actionable improvements.
• Support and lead SEO/GEO initiatives and regional content experiments across markets.
• Maintain content trackers and reporting systems, and prepare regular performance reports.
  
  

Content Ideation & Execution

• Plan and manage SEO content calendars based on trends, search demand, and business priorities.
• Produce, edit, and publish AI-assisted and human-written content (articles, category pages, other website landing pages).
• Optimise on-page SEO elements, including meta tags, internal linking, and structured content formats (e.g. FAQs, comparisons).
• Manage content workflows and ensure quality across writers and contributors.
  
  

Collaboration & Mentorship

• Collaborate with regional and local teams to align SEO content with campaigns and category priorities.
• Guide and mentor writers and interns, ensuring consistency in SEO and editorial standards.
• Support the creation and distribution of the department newsletter to communicate key updates, initiatives, and persona features.
  
  

Requirements

• Minimally 1 year of experience in SEO content or digital content strategy for websites, blogs, or product/category pages.
• Strong writing, editing, and grammar skills, with the ability to factor in cultural nuances and adapt content to local contexts
• Hands-on experience with AI tools (e.g., ChatGPT, Gemini, Perplexity, Claude) for content creation and optimisation.
• Strong understanding of SEO fundamentals (search intent, keyword research, on-page SEO).
• Experience with SEO and analytics tools (e.g. Google Search Console, Ahrefs, Google Analytics, Keywords Planner).
• Strong data-driven mindset, with the ability to analyse performance and improve content outcomes.
• Comfortable working in experimentation-driven environments with rapid iteration.
• Able to work independently and take ownership of projects with minimal supervision.
• Experience managing content workflows and mentoring junior contributors is a plus.