Auto Elegance Sdn Bhd (Authorised GWM Dealer)
Industry: Automotive
Job Type: Full-time
Work Location: On-site, showroom-based (Kuala Lumpur)
About Us
Auto Elegance Sdn Bhd is an automotive dealership based in Petaling, Selangor, focused on Malaysia's passenger vehicle market. We are an authorised dealer for GWM vehicles in Malaysia, working in partnership with Great Wall Motor Sales Malaysia Sdn Bhd, the national distributor for GWM and a wholly owned subsidiary of GWM China. GWM is a global brand offering electric vehicles (EVs), SUVs, and off-road SUVs under nameplates such as ORA, HAVAL, WEY, and TANK.
Auto Elegance is part of a growing automotive group that also includes Preeminent Auto Sdn Bhd, the authorised dealer for ZEEKR, a global premium electric vehicle brand. Across the group, we are active in both conventional and electric mobility, giving our team exposure to a wide range of products, customers, and career paths within the automotive sector.
GWM's line up in Malaysia includes models such as the ORA Good Cat, ORA 07, HAVAL H6 HEV, TANK 300, and TANK 500 HEV, combining advanced technology with distinctive design and strong value. Our showrooms are designed to deliver a modern, customer centric experience backed by quality products, transparent advice, and strong after sales support.
As we expand our network and product portfolio, we are looking for Sales Advisors to represent the GWM brand, deliver great customer experiences, and grow our sales performance with Auto Elegance.
Role Overview
As a Sales Advisor (GWM) at Auto Elegance Sdn Bhd, you will be the face of the GWM (Great Wall Motor) brand in our showroom at Axis Vista. You'll guide customers through the entire buying journey from first greeting, to GWM test drive, to vehicle delivery and beyond ensuring a professional and memorable experience at every step across GWM's EVs and SUVs.
Key Responsibilities
- Sales & Customer Engagement
Greet and engage walk in and appointment customers in a professional, friendly manner.
Understand customer needs, budget, and preferences through effective questioning.
Present and explain GWM vehicle features, specifications, and benefits clearly and confidently (e.g. EV technology, SUV practicality, safety features).
Conduct test drives and demonstrate vehicle performance, safety and comfort.
Present financing, leasing, and insurance options to customers.
Negotiate pricing within company guidelines and close sales deals.
- Product Knowledge & Consultation
Stay updated on GWM's latest models, trims, technologies, EV features and competitor offerings.
Provide honest, professional recommendations based on each customer's lifestyle and requirements (family use, urban driving, long distance, EV suitability, etc.).
Explain after sales services, warranties, maintenance packages and, where applicable, charging/ownership considerations for GWM EV models.
Generate leads through online inquiries, social media, showroom walk ins, referrals and cold calls.
Follow up promptly with prospects via calls, messages and emails to secure appointments and bookings.
Maintain accurate records of customer interactions, leads and sales pipeline in the CRM/system.
Handle all sales documentation, including booking forms, loan applications, trade-in evaluations and registration documents.
- Customer Service & Relationship Management
Build long term relationships with customers to encourage repeat purchases and referrals.
Coordinate vehicle delivery, ensuring a smooth handover and positive delivery experience for every GWM customer.
Collect customer feedback and assist in resolving issues, escalating to management when necessary.
- Sales Targets & Performance
Achieve individual monthly and annual sales targets for units and revenue.
Contribute to branch level performance by supporting campaigns and sales initiatives for GWM models.
Participate in roadshows, exhibitions, test drive events and marketing activities when required.
- Collaboration & Reporting
Work closely with marketing to promote GWM campaigns, offers and digital leads.
Coordinate with after sales/service teams to ensure a seamless ownership experience for GWM customers.
Prepare and submit daily, weekly and monthly sales reports to management.
Requirements
Minimum 2 - 5 years working experience in automotive sales or a related customer facing sales role.
Strong interest in cars and/or EV technology, with the willingness to continuously learn about GWM products and competitors.
Proven track record of meeting or exceeding sales targets is an added advantage.
Excellent communication and interpersonal skills, confident dealing with all customer segments.
Proficiency in Mandarin, to communicate with Mandarin speaking customers (and principal where required).
Self motivated, results oriented and comfortable working in a target driven environment.
Possess a valid driving licence and able to conduct test drives with customers.
Work Location: Axis Vista, Lot 11, Jalan 219, Section 51A, Federal Highway, 46100 Petaling Jaya, Selangor, Malaysia
Job Type: Full time
Pay: RM3,000 – RM6,000 per month
