Sales Engineer

About the Role

We are looking for a driven and technically inclined Sales Engineer who enjoys developing new business and solving real-world industrial challenges. We partner with top manufacturers worldwide, delivering advanced solutions in sensors, RFID, machine vision, and smart automation systems—driving Industry 4.0 transformation. You will act as the frontline technical advisor, driving both revenue growth and customer success.

Key Responsibilities

• Proactively hunt new business opportunities and close deals
• Visit minimum 15 customers weekly (including new prospects)
• Build and maintain strong customer relationships
• Present and demonstrate technical solutions to customers
• Support product applications with technical teams when needed
• Drive revenue, profit, and achieve assigned sales targets
• Promote BALLUFF solutions and improve market brand awareness
• Organize and participate in trade shows, training & roadshows
• Provide market intelligence on competitor activity
• Deliver product presentations and live demonstrations

Experience & Qualification

• Minimum Diploma or Degree in Electrical/Mechanical Engineering, Automation, Technical, or related field
• At least 1–3 years in industrial sales / technical sales / automation
• Strong interest or experience in sensors, control, or factory automation
• Proven ability to develop new business (hunter mindset)
• Comfortable with frequent customer visits & presentations
• Strong communication and relationship-building skills
• Self-driven, target-oriented, and resilient
• Exposure to manufacturing / system integrators / automation industry
• Experience in solution-based or consultative selling
• Communication & Language
• Excellent verbal and written communication skills in English
• Strong presentation skills for technical and application proposals
• Mandarin proficiency is an added advantage for working with Mandarin-speaking stakeholders

Personal & Professional Attributes:

• Results-driven with a proven track record of exceeding sales targets
• Strong ownership mindset with high accountability for outcomes
• Demonstrates a hunter mentality – proactive in winning new business
• Resilient and persistent in long, complex sales cycles
• Strong commercial acumen – able to translate technical features into business value
• Confident engaging and influencing senior decision-makers
• Excellent presentation and communication skills
• Builds and sustains long-term, trust-based customer relationships
• Strong problem-solving and strategic thinking abilities
• Adaptable across industries and customer environments
• Continuously improving with a growth mindset (technical & sales skills)
• High level of professionalism, integrity, and accountability

Why Join Us

• Work with cutting-edge industrial automation technologies
• Exposure to top manufacturers & system integrators
• Strong earning potential with attractive commission scheme
• Structured training & technical development
• Regional growth opportunities within a global organization
• Collaborative, performance-driven team culture

Use of Agentic AI in Our Recruitment Process

To ensure a fair and efficient hiring process, our company utilizes an Agentic AI to support our recruitment team in the initial screening of applications.

Purpose and Process: The Agentic AI analyzes the information you provide in your application materials (such as your resume, cover letter, and application form) against the criteria outlined in the job description. This helps us identify candidates whose skills and experience may be a strong match for the role.

Human Oversight: Please be aware that automated decision-making is not the sole basis for our recruitment decisions. A qualified member of our Human Resources team will always review the Agentic AI-generated assessment and your full application before any final decision is made regarding your candidacy.

Your Rights: You have the right to request human intervention, to express your point of view, and to contest a decision based solely on automated processing. If you wish to exercise these rights or have any questions about the Agentic AI process, please contact us at [Confidential Information].

By submitting your application, you acknowledge that you have read, understood, and consent to the use of your personal data for this Agentic AI-assisted screening process as described above.