Sales Manager

JobPurpose

To lead anddevelop a high-performance project sales team in Singapore, driving specification-basedselling, pipeline governance, and strategic market development acrossall addressable Kruger markets.

The role requires asolid technical or scientific background-preferably mechanical engineering,but open to candidates with education in engineering, chemistry, mathematics,or physics, as well as those with proven HVAC sales experience regardless ofeducational background-combined with strongcommercial acumen to manage complex project cycles (RFQ → Specification → Award→ Delivery), deliver sales and margin targets, and build enduring relationshipswith M&E consultants, contractors, and end‑users.

Key Responsibilities

1. Sales Strategy & Market Development

. Develop and execute annual project sales strategies aligned withKruger Singapore

. Map and developtarget sectors and key accounts at the project level, covering all addressableKruger markets, not limited to semiconductor fabrication facilities, datacenters, industrial plants, and commercial buildings.

. Identify specification opportunities and define spec-in action plans by project type and consultant base

. Drive market share growth through structured territory andsegment planning

2. Project Pipeline & Funnel Management

. Own the full project sales funnel: Project Owner/ Consultant Specin → RFQ intake → Specification → Tender →Negotiation → Award → Handover

. Maintainaccurate and current pipeline data in CRM with clear projectstatus, value, and win rate

. Conduct weekly pipeline reviewsidentify at-risk projects and escalate with corrective actions

. Track RFQ → Order conversion rate and win/loss ratio analyzetrends and drive improvement

3. Specification Selling & ConsultantEngagement

. Proactively engage M&E consultants, specifying engineers,and architects to position Kruger products in project specifications

. Provide technical presentations, product selection support, andapplication guidance during design stages

. Build and maintain a consultant databaseacross Singapore conduct regular technical visits and seminars

. Ensure Kruger ventilation solutions are specified as thepreferred or equal brand on key projects

4. Pricing Discipline & Margin Control

. Review and approve project pricing within defined authoritychallenge unnecessary discounting

. Collaborate with Finance on payment terms, credit control, andcollections follow-up

. Monitor project gross margin escalate margin-at-risk projectsto management promptly

. Enforce pricing governance and ensure alignment between salesgrowth and profitability targets

5. Reporting, Governance & Compliance

. Provide accurate weekly/monthly salesperformance reports to Deputy General Manager and KVA regional team

. Ensure CRM data integrity and standardized project reportingdiscipline across the team

. Manage sales budgets, travel, and entertainment expenses withinapproved limits

. Ensure full compliance with company policies, labor regulations,and relevant industry standards

Education Background

. Bachelor's degreein Mechanical Engineering or a related engineering or science discipline(including Engineering, Chemistry, Mathematics, or Physics). Candidates withproven HVAC sales experience may also be considered irrespective of formaleducational background.

. Master's degree in BusinessAdministration (MBA) or Engineering Management is an advantage

WorkExperience

. Minimum 5 years in project sales or technical sales, withproven experience in:

o HVAC, ventilation systems, or mechanical building services

o Industrial equipment, M&E systems, or related engineeringproducts

o Project-based selling involving consultants, contractors, orengineering procurement

. Proventrack record in specification selling and managing complex multi-stakeholderproject cycles

. Prior team leadership experience preferred (min. 2 yearsmanaging a sales team)

Language Requirements

. Mandarin / Traditional Chinese: Fluent (required) - primary workinglanguage with clients and team

. English: Business proficiency (required) - for regional reporting, KVAcommunication, and product documentation