Senior Brand Manager

Job Summary

• Lead & drive the development and execution of brand strategy, annual brand plans, portfolio initiatives and integrated marketing programmes to drive sustainable brand growth, market share, and business performance. Provide strategic direction across assigned brands and lead cross-functional teams and external partners to ensure strong commercial impact and excellence in execution.

Key Roles/ Responsibilities

• Develop and lead annual brand plans, integrated marketing strategies, product innovation development, communication strategy, portfolio roadmap aligned with business objectives.
• Drive category and brand performance by identifying growth opportunities through consumer, shopper and market insights.
• Lead & own end-to-end planning and execution of ATL and marketing campaigns to achieve brand and commercial objectives.
• Lead product innovation & renovation initiatives, working closely with cross-functional teams with Sales, Trade Marketing, Supply Chain, Regulatory Affairs, Finance and external agencies to align priorities and ensure effective execution of brand initiatives.
• Monitor and analyze brand performance, campaign effectiveness, and consumer insights to identify emerging trends, insights and opportunities and recommend strategic actions
• Manage brand marketing budget, monitor ROI and optimise marketing investment to maximise business impact.
• Conduct market research, brand health tracking, competitive analysis and market visit to identify trends, consumer preferences and competitive landscape.

Skills/ Qualifications

• Preferably Degree holder in Marketing, Business or related field from recognized universities or higher centre of education.
• At least 7-9 years of relevant working experience, preferably from FMCG brand marketing.
• Proven leadership experience with end-to-end ownership of annual brand plans, campaigns and product innovation.
• Strong commercial acumen, understanding of consumer marketing, communication and media fundamentals.
• Strong stakeholder management and agency coordination skills.
• Excellent project management skills, able to manage multiple brands and priorities simultaneously.
• Strong presentation, storytelling and communication skills.
• Data driven & analytical, with the ability to translate insights to actions.
• Highly independent, proactive and results-driven, demonstrating strong ownership and problem-solving capability with minimal supervision
• Fluent in English and Malay. Proficiency in Mandarin is preferred.