COMPANY OVERVIEW
At WFH Group, we're redefining the future of wellness, fitness, and sports through a collective of bold, experience-driven brands. Our portfolio - TRIBE, Pickle Social Club (PSC), The Courts KLGCC, NOA and Sync Social Club is built around the power of community, movement, and meaningful experiences.
We create dynamic spaces that empower individuals to push their limits, recover, and connect. As we scale our footprint across the region, we are looking for high-energy commercial talent to drive our growth.
ROLE OVERVIEW - BD & Partnerships Senior Executive
We're looking for a driven commercial hunter who thrives on building relationships, creating opportunities, and closing deals.
This role sits at the heart of WFH Group's growth - identifying and securing corporate partnerships, brand sponsorships, and high-value commercial opportunities across our portfolio. You'll also contribute to commercial strategy: shaping revenue channels, packaging our brands, and identifying where we should grow next.
This is 80% hunter, 20% strategist - a high-impact role for someone who is energised by pipeline, loves the mechanics of a close, and can represent our brands with confidence at any level.
WHAT YOU'LL DO
- Outbound Hunting: Proactively identify, approach, and secure high-value corporate leads, brand partners, and strategic growth opportunities.
- Pipeline Management: Own and maintain a structured sales funnel, ensuring consistent follow-ups and high conversion rates from lead to contract.
- Deal Negotiation: Structure and close complex commercial deals, including corporate wellness packages, brand activations, and multi-location partnerships.
- Revenue Innovation: Identify and launch new revenue channels or products that expand the commercial impact of our wellness and social spaces.
- Pitching & Storytelling: Create compelling decks and proposals that effectively communicate the WFH Group value proposition to C-suite stakeholders.
- Expansion Support: Support the group's regional scaling by identifying potential new markets and high-value location opportunities.
- Execution Excellence: Drive sales projects to completion with speed and precision, requiring minimal handholding while maintaining high professional standards.
- Strategic Reporting: Keep leadership informed of pipeline status, forecasted revenue, and market trends without needing to be chased.
WHO YOU ARE
- 3+ years in BD, commercial partnerships, or corporate sales with a track record of hitting targets
- Background in lifestyle, wellness, hospitality, F&B, or experiential brands is a strong plus
- Proven closer - you can point to deals you've sourced, structured, and signed
- Self-directed and proactive - you take initiative and drive things forward independently
- Commercially fluent - you understand margin, deal value, and what makes a partnership worth doing for both sides
- Comfortable in a fast-moving, founder-led environment where good ideas get resourced quickly
WHY JOIN
- Scope: Own commercial BD across a growing multi-brand group - broad exposure across verticals and brand partnerships
- Speed: A lean, agile organisation where decisions get made and momentum is real
- Progression: Direct exposure to group leadership and a clear path into a senior commercial role as we scale regionally
- Compensation: Competitive base + performance bonus tied directly to commercial outcomes (OTE range shared during screening)
- Wellness Access: Complimentary access to TRIBE and Pickle Social Club sessions
- Lifestyle Perks: Discounts on merchandise, fitness packages, and partner brands
